Esprit has been representing style and quality since 1968 and has a presence in 40 countries. It works on a basis of creativity and responsibility, fused with a sunny Californian attitude that is expressed in its effortless, relaxed and comfortable Esprit style. It is a member of the Business Social Compliance Initiative (BSCI), which works against child labour, and is a founding member of the Sustainable Apparel Coalition (SAC).
"We are delighted to partner with Jabong, which is credited with bringing top premium global fashion to India. Effortless style, authenticity and easy-going living are a part of the ethos of Esprit's brand philosophy which resonates well with Jabong's brand philosophy of ‘be you’. Jabong's upmarket, fashion forward customer base is the exact target audience to optimise our online presence in India, and we look forward to our lasting partnership with Jabong," said Guillaume Thery, general manager Asia-Pacific, Esprit.
"Esprit is an excellent addition to our finely curated international casual fashion portfolio. Through its natural materials and made-to-last quality, Esprit offers effortless style, authenticity and easy-going living. Jabong has come to be known for its selection of premium, luxury brands and we will continue to add the hottest fashion brands to our collection in the coming months," said Gunjan Soni, head of Jabong.
Jabong is expanding its product portfolio aggressively and has earlier added 35 brands in this year including New Era Caps, Forever 21, Aeropostale, Scotch & Soda, Antony Morato, Forever New, Mothercare, Gstar, Elle, Columbia, Speedo, All About You, Roadster and Wrogn among others. It also recently launched the Jabong Mood Store, which is India’s first-ever innovative comprehensive online store that allows the entire look to be shopped together, rather than buying different clothes and accessories separately and then pairing them.
The Esprit launch will be supported by digital and social media campaigns and through Esprit logo promotion on Jabong’s latest TVC. (KD)
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