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Jabong launches Yuvraj Singh's sports lifestyle brand YWC
25
Mar '17
Courtesy: Jabong
Courtesy: Jabong
India's leading fashion e-retailer, Jabong, launched legendary Indian cricket all-rounder Yuvraj Singh's sports lifestyle brand YWC on the portal. The brand will offer a variety of products for men and women such as t-shirts, joggers, track pants, jackets and hoodies on Jabong. Singh had unveiled his brand in September last year at a fashion show in Mumbai.

The collection is inspired by street-style and classic vintage looks entirely made with superior quality Supima cotton and sports bold silhouettes, prints as well as colour blocking in neutral colours. Additionally, camouflage prints and vintage knit shirts are the showstoppers of the collection. YWC will also be introducing denims to their collection. The Spring/Summer collection will have trendy-summer outfits for both men and women.

"YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties," said Singh, owner of You We Can Ventures.

"The sale proceeds from YWC contribute to support YOUWECAN Foundation, established for the empowerment of cancer patients and survivors. I am sure YWC will continue to reach a wider sect through its association with Jabong," added Singh.

"Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj's foundation and it gives us immense pleasure to be a part of this great cause," said Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong.

YWC is Yuvraj's own label and is an offset of his foundation 'YouWeCan' - an NGO dedicated towards working for cancer-related causes, funding education for cancer surviving kids and much more. (KD)

Fibre2Fashion News Desk – India


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