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Jabong records month-on-month growth of 50% in Oct
11
Nov '16
Online fashion multi-brand store Jabong has recorded a month-on-month growth of 50 per cent in net revenues in October, making it the company’s first ever positive unit economics month. The online retailer that was recently acquired by fashion e-commerce marketplace Myntra, also saw a surge in customer NPS, a measurement of customer satisfaction.

Jabong had a hugely successful Big Brand Sale with the highest ever net revenue this year on weekdays and increase in average order value by 10 per cent. Jabong has also witnessed an increase of 40 per cent in app installations while new customer base has been growing. The increase in new customers was propelled by the launch of the company’s new festive campaign, said the online retailer in an official statement.

“Jabong has witnessed a strong turnaround. I am delighted that revenue growth is back on track, margins are getting better and the customer experience has significantly improved. Synergies with Myntra as well as cross learning between the companies have helped accelerate customer acquisition and better customer experience,” said Ananth Narayanan, CEO, Jabong.

Over 1300 marketplace sellers online also returned to Jabong in October. Two marquee brands of Myntra, ‘All About You’ by Deepika Padukone and ‘Roadster’ were also launched on the platform. Other new brands on the platform include Lee cooper Apparel, Blackberry’s, Indian Terrain, Biba Kids, Jealous 21, Indigo Nation, John miller, Scullers, Urban Yoga and Rig. (KD)

Fibre2Fashion News Desk – India


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