Jinjiang puts emphasis on e-com for future business growth

15 Jan '16

2 min read

Conventional industries need to adopt e-commerce business model and Jinjiang province will take a lead in introducing e-commerce to its vast traditional industrial base, this was declared by local government officials at the Wuli E-commerce Industrial Park leasing ceremony which was conducted last month at Jinjiang, a coastal city located in East China's Fujian province.

Hongcheng Xu, executive deputy mayor of Jinjiang province said that Jinjiang government has emphasised e-commerce as key and crucial aspect of future business growth and potential. Xu said the government has floated a special policy and is offering financial support to facilitate talent, training, construction of park and promotion activities to help local companies to go global.

Fibre2Fashion.com and other Chinese e-commerce platforms were invited to address around 600 businessman and professionals who attended the event. In their presentations, Alex Feng, managing director of PDS Multinational and Jackie Chen, general manager-Fibre2Fashion stressed on the need for Jinjiang based textiles, garment and footwear companies to use online marketing tools, as well as brand building and promotional strategies to gain new businesses and retain customers.

Dong Wu, general manger of Hangzhou Joyce Group and Yuan Sun, general manager of Guandong New Route Cross Border E-commerce Service Co Ltd gave valuable suggestions on talent acquisition and training for e-commerce activities.

As per the local government officials, Jinjiang Wuli E-commerce Industrial park is the major initiative for Jinjiang Municipal government under the three years e-commerce promotion plan to facilitate local companies along with storage and logistics zone, transnational facilities and other infrastructure. This can also be viewed as Internet plus, the larger initiative launched by Chinese central government.

Jinjiang Wuli E-commerce Industrial Park will occupy 160 hectares of land with 1 billion Chinese yuan investment of which 60,000 square metres have been already allocated and activities have started.

Fibre2Fashion News Desk – China

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