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John Lewis to strengthen omni channel customer experience
10
Mar '17
UK apparel retailer John Lewis is investing £4 million in a customer service initiative in 20 stores, in order to strengthen its omni channel customer experience. John Lewis will offer Iphones to its 8,000 store staff, loaded with a dedicated 'Partner App'. The app is designed to enable staff to help customers with information on products and availability.

The app gives store staff visibility of stock availability in all shops and at John Lewis's warehouse in Milton Keynes, where online orders are fulfilled, as well as product information, customer reviews, the ability to email customers product information and to place orders.

According to the retailer, this development will put an end to customers waiting for staff to go to stock rooms to see whether a product is in stock, or check information at tills as they will be able to help on the spot. (AR)

Fibre2Fashion News Desk – India


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