The co-branded programme includes editorial, social content and high impact media published on R29 that features influencer René Daniella. R29 will also send an email blast to subscribers promoting the story and driving traffic to Target.com for easy ordering. Programme content will be shared on the Lycra brand's website and social media channels as well, said Lycra in a press release.
Lycra FitSense technology uses the same polymer as Lycra fibre, except in a liquid form. This water-based dispersion is screen printed onto fabric made with Lycra fibre to provide lightweight, targeted lift and support wherever it's needed. This innovation also delivers a comfortable, flattering fit that moves with the wearer who’s always on the go. (PC)
Fibre2Fashion News Desk – India
| On 26th Oct 2021
South Korea and Cambodia have signed a free trade agreement to deepen ...
| On 26th Oct 2021
UK retail sales volumes fell by 0.2 per cent in September following...
South Korea recently signed a free trade agreement with the...
Quality & affordability to affect market acceptability of new fibres
Cannot see the world breaking away from cotton & polyester
Switch was not 100% pandemic related
Located near Milan, Italy, and with 50 years of experience in the textile...
Dhruv Toshniwal & Udit Toshniwal
Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...
Yawer Ali Shah
Synthetic colours and dyes were all the rage till the very first ban on...
Loomia designs and manufactures soft circuit systems that can be produced...
Arevo, based in Silicon Valley in California, develops technology to...
Pranesh Sridharan & Berndt Koll
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep
Established in 2012, Sarah & Sandeep is a luxury menswear label...
Label Gavin Miguel
Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...
Label Archana Jaju
<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.