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Apart from manufacturing and marketing R|Elan GreenGold fabrics, Kivanc will be the exclusive distributor of Recron GreenGold fibres to spinners, yarn manufactures and knitters across Turkey. The arrangement will enable RIL and Kivanc to offer the best quality eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment friendly apparels, said RIL in a press release.
“At Kivanc our mission is to be a company that focuses on customer satisfaction, striving to be trustworthy, reliable and sensitive to human health and environmental issues, while producing the best quality fabric brand. We at Kivanc, do business by providing utmost importance to the environment and well-being of the people. Simultaneously, we thrive to implement the innovative and sustainable environmental approaches in all stages of production right from spinning, weaving to finishing. The partnership with Reliance Industries is a significant initiative in accomplishing our mission. The exclusive distributorship of Recron GreenGold fibres and yarns and being a manufacturer of R|Elan GreenGold fabrics will provide us immense growth opportunities. We are really thankful to Reliance, which has taken a stride forward and opened the doors in actualising our mission. Henceforth, most of the polyester blended fabrics will be made out of sustainable fibres at Kivanc,” said Ziya Kivanc, CEO, Kivanç Textil.
RIL, the owner of brand R|Elan, is one of the largest recycler of PET bottles in India, recycling 2.2 billion PET bottles a year. R|Elan GreenGold, made from recycled PET, substantially reduces emission of greenhouse gases. The fabric being made from pre-dyed fibres, its manufacture doesn’t need much water. Whatever little water is used, 90 per cent of it is recycled. It uses bio-fuels and is one of the few recycled brands that provides end-to-end traceability throughout the supply chain, right from PET bottles to fibres.
RIL has partnered with key players across global textile hubs to produce new-age fabrics, using its speciality products. This strong global network, called the Hub Excellence Program (HEP), provides assurance to brands / retailers of streamlined production, timely supply of raw materials, and standard quality. The partner firms also receive technical and product development assistance from RIL, as well as leads for business development.
“It gives us immense pleasure to partner with the globally renowned Kivanc Tekstil. With RIL’s technological edge in sustainable offerings merging with Kivanc’s manufacturing prowess, we are certain to come up with stunning innovative fabrics to meet the growing demand for high-quality eco-friendly apparels,” said Gunjan Sharma, CMO – polyester division, RIL.
R|Elan will provide consumers next-generation fabrics that are in sync with the latest fashion trends, and fulfil their lifestyle needs as well. The brand will give consumers the assurance that if there is GreenGold on the outside, there is something sustainable on the inside.
Kivanc is one of the main woven fabric suppliers to European and American apparel markets, and it caters to renowned local and global fashion brands. (PC)
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