KappAhl appoints Segergren as new VP assortment & design

As of September 2016, Segergren will be leading the process of developing KappAhl's design and range. She has extensive experience in product line development within the H&M Group, most recently as assortment purchasing manager at & Other Stories.

“Maria's mission is to create clear and attractive fashion for KappAhl's customer, the woman in the prime of life and her family. It is the heart of the business and I look forward to her becoming a part of this,” said Danny Feltmann, CEO, KappAhl.

“I look forward to contributing in the process of developing an inspiring, clear and sustainable assortment for KappAhl's customers. Creating fashion that lasts over time, that also addresses many people, is something I'm really passionate about,” said Segergren. (HO)

KappAhl