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Kappahl's One Bag Habit raises more than 2 million kronor

Nov '18
Courtesy: Kappahl
Courtesy: Kappahl
Kappahl’s One Bag Habit, that encourages use of fewer bags, has resulted in an impressive 70 per cent reduction in bag consumption in Kappahl stores in the first 15 months. This year the bags sales have generated profit of more than 2.1 million kronor, which will be donated to support important sustainable development. Kappahl is a Swedish fashion chain.

The One Bag Habit is an industry initiative launched in Sweden to reduce the number of bags being consumed and to encourage repeat use. The results have not been long in coming. Since the initiative began in June 2017, consumption of bags in Kappahl’s stores has fallen by no less than 70 per cent, the company said in a media statement.

Moreover, Kappahl donates the profits from the sale of bags to organisations whose mission is to promote sustainable development. The profits generated in the financial year starting September 1, 2017 and ending August 31, 2018 totalled SEK 2,081,373. This is being donated to organisations that work to reduce littering of the countryside and communities in countries where Kappahl stores are located.

One Bag Habit is an industry initiative that was launched on June 1, 2017 by Kappahl, Lindex, and H&M. It currently has twenty or so participating companies from the apparel and footwear industry. The aim of the initiative is to actively reduce the use of all kinds of bags and to raise awareness of their negative impacts on the environment.

In April 2018, One Bag Habit received the Sustainable Brand Index award for the Sustainable Brand Building Initiative of the Year. The One Bag Habit initiative met the criteria of trying something new, placing a clear focus on the company’s sustainability practices, getting the consumers involved and making them change their behaviour, and creating potential, lasting change for the company and the consumers. (GK)

Fibre2Fashion News Desk – India

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