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KBSF partners with Yiyuan to increase sales

15
Sep '18
Courtesy: KBS Fashion Group Limited
Courtesy: KBS Fashion Group Limited
KBS Fashion Group (KBSF), a leading menswear company, has announced that its wholly-owned subsidiary Anhui Kaixin has formed a long-term strategic partnership with Hangzhou Yiyuan Apparel Co., Ltd (Yiyuan). The establishment of this partnership is one of the company's many efforts to expand its sales through the collaboration with Chinese regional brands.

Yi Yuan is China's leading wholesale and retail brand in men's M5G down jackets. Given Kaixin's expertise in down jacket production, the partnership is positioned to supply Yiyuan high quality products to drive its sales, KBS Fashion said in a press release. Headquartered in Shishi, China, KBS Fashion Group Limited, through its subsidiaries, is engaged in the business of designing, manufacturing, selling and distributing its own casual menswear brand, KBS.

Yiyuan is expecting to place an order of 100,000 pieces each year, valued at RMB 6 million (approximately $873,810) starting immediately upon signing. (RR)

Fibre2Fashion News Desk – India


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