She added that the company has attracted over $5 million in funding so far, showing investors' confidence in its commercial viability.
Associate Director-General of Investment Promotion, Dr Jimmy Chiang, welcomed the arrival of Stripes in Hong Kong and said, "Hong Kong is one of the most digitally connected cities in the world, and the consumers are sophisticated. This creates a conducive environment for innovative business models that merge fashion with technology."
In 2013, Stripes started in Korea as an online platform offering menswear for those who look for customised garments to highlight their own style. The company now offers a variety of colours and designs, plus a range of fabric options for customers to choose online with the aid of a stylist. The company also owns a manufacturing facility in Korea which has a heritage of producing premium shirts for international brands. (SH)
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