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L'eggs kicks of third annual National Legwear Day

Sep '19
Pic: HanesBrands
Pic: HanesBrands
L’eggs, owned by HanesBrands, and the American Business Women’s Association will kick off the third-annual National Legwear Day. L’eggs will be displaying the essential leg looks of fall, which includes tights, sheers, socks, leggings, and others. The National Legwear Day, which will be held on September 22, 2019, was launched by Hanes Hosiery in 2017.

L’eggs hosiery, launched as women began entering the workforce in record numbers, was HanesBrands’ first hosiery introduction outside department stores. Today, L’eggs is the leading brand of women’s legwear. In addition to graduated compression, which the brand is known for, L’eggs’ newest styles offer wicking cool comfort, run-resistant technology or a moisturising benefit for even more all-day comfort, according to HanesBrands.

To commemorate their mutual support for women, L’eggs is outfitting the Top 10 Business Women of the American Business Women’s Association (ABWA) at the ABWA’s National Women’s Leadership Conference on October 2, 2019, in Kansas City, Missouri.

“National Legwear Day is a great reminder that legwear creates a modern, finished appearance and is one of women’s favourite accessories. This year, we’re honouring the milestones of L’eggs and the American Business Women’s Association on this day. Both have supported millions of women on their day-to-day journeys throughout the decades – and both have core values embracing diversity, strength, independence, inclusivity, and celebrating all women,” Cathleen Moxham, design and merchandising lead for HanesBrands’ legwear said. (GK)

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