>>
Home / Knowledge / News / Apparel/Garments / Lee unveils Shape Illusions

Lee unveils Shape Illusions

26
Sep '19
Pic: PR Newswire
Pic: PR Newswire
Lee, the iconic apparel brand known for its workwear and style, has unveiled Shape Illusions, an innovative collection, to celebrate the female figure, independent of size. Using the power of perception and best-in-class design, the Shape Illusions collection uses strategically placed seams, shading and contouring to lift, lengthen, conceal and contour.

"Shape Illusions pairs the latest in design innovation and laser shading with Lee's unmatched ability to craft apparel for the female body," said Joe Bugni, VP of global female product, Lee. "With Shape Illusions, consumers now have access to premium finishing designed to enhance and flatter all figures, without a premium price tag."

Shape Illusions harnesses the principles of vision science: what the eye sees and doesn't see. Each piece is designed with a 360° approach: precisely shaded and contoured using patterns created by nano laser technology and constructed with strategic seams, pocket placement, and draping fabrics.

"For more than 70 years, Lee has been pioneering women's Jeans and apparel to fit and look great," said Betty Madden, VP of global design, Lee. "Feeling confident is important to all women. We purposely patterned Shape Illusions on a size 14 form. Every stitch in each top and bottom was evaluated to ensure it complemented the female shape. We then asked women to wear and test the line. The resounding result: they loved how they looked and felt – regardless of their size. It's the latest evolution in size inclusive fashion that celebrates all women."

Lee has been harnessing innovative technology to create products that feature trend-setting design and unsurpassed quality for all ages, body types and across multiple price points. Shape Illusions utilises similar techniques as the Lee Body Optix collection, which is available globally at high end department stores and specialty boutiques. However, Shape Illusions provides the Body Optix platform's meaningful features and benefits for even more consumers. The Shape Illusions collection is available under the Lee Riders banner at Walmart stores this fall and online at Walmart.com and Lee.com. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Jan 2022

Trade of China’s Shenzhen with RCEP members exceeds $147 bn in 2021

The trade volume between the southern Chinese city of Shenzhen and...

Pic: Shutterstock

Apparel/Garments | On 28th Jan 2022

Egypt’s garment exports rise by 41% to $2.49 bn in 2021 over 2020

The Egyptian apparel sector’s exports rose by 41 per cent in 2021 to...

Pic: Prasit Rodphan | Dreamstime.com

Textiles | On 28th Jan 2022

Cambodia-Vietnam trade volume touches $9.3 bn in 2021

Cambodia-Vietnam trade volume touched $9.3 billion last year—a rise...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Ilker Hacioglu,

Ilker Hacioglu

Founded by three partners of French origin in 1988, LC Waikiki started its ...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Ester Kubisz, Label - Ester Kubisz

Ester Kubisz
Label - Ester Kubisz

Ester Kubisz, a London-based designer and founder of her eponymous label,...

Gauri Verma, Label - The Jodi Life

Gauri Verma
Label - The Jodi Life

THE JODI LIFE is an Indian fashion label that creates ready-to-wear for...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Arvind Limited
Babyshop
Midas Clothing Limited
Sportswear Company Spa
Permoda(Koaj/Armi/Pronto/Bkul)
Calvin Klein
Target Corporation (MN)
Varner AS Retail
Etam Group Strategy Hong Kong Limited
Reiter India Private Limited
Decathlon
Amazon China
Cat Tuong Real Estate Group Joint Stock Company
Hela Clothing Pvt Ltd
TESCO INTERNATIONAL SOURCING LIMITED
Tommy Hilfiger
Truetzschler India Private Limited
Bluestem Global Sourcing Limited
OVS Hong Kong Sourcing Ltd.
Desigual - ABASIC, S.A.
Guess Europe Sagl,
Vianney Textil Hogar S.A. De C.V.
Alison Hayes Romania
Lacoste (Wanchai)
Sateri (Jiujiang) Fiber Co.,Ltd
MAS Active / MAS Kreeda / MAS Bodyline
The Top Form Brassiere Manufacturing Company Limited
Helly Hansen Far East Ltd
Eastman Chemical Company
Lifestyle
Tchibo GmbH
Page Industries Limited (Bangalore)
Groz-Beckert East Asia LLP
Restoque S.A.
Asos
H;&M Hennes ;& Mauritz (Far East) Ltd
Huntsman (Singapore) Pte Ltd
T.T. Limited
PVH Corporation
Chori Company Limited
Sportmaster Ltd.
Under Armour Global Sourcing Ltd
LC Waikiki
IDH – The Sustainable Trade Initiative
Brandix Lanka Limited
BIANCA
Phong Phu international JSC (PPJ)
BIMBA ;& LOLA SL
Landmark Group
Walmart
Grasim Industries Limited
Lululemon Athletica Inc
International Textile Manufacturers Federation
Abit
Chico’ FAS
Green Fibre
Lisa S.P.A.
Gokaldas Exports Limited
The LYCRA Company Singapore  Pte. Ltd
NITI Aayog
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Gloria Jeans
Maceton Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Alix Partners
Benetton Group
Sainsbury's Argos Asia Limited
Aramark Uniform ;& Career Apparel, LLC
Hirdaramani International Export Private Limited
Recron Polyester from Reliance Industries Limited
Gap International Sourcing Limited
Splash
C;&A Sourcing International Ltd
Tory Burch Hong Kong Ltd
Lenzing Aktiengesellschaft
Boardriders Asia Sourcing Limited
Rosset ;& Cia Limited
IKEA of Sweden AB
Puma
SHAHI Exports Pvt Ltd
J ;& P Coats
John Varvatos
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
KAS Direct Sourcing
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
KIABI
Esprit Europe Services GmbH
Vardhman Textile Ltd
G-Star Raw C.V.
Seasalt Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search