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Lingerie retailer Etam partners with First Insight
07
Dec '16
Courtesy: Etam
Courtesy: Etam
Leading French lingerie retailer Etam has entered into a partnership with First Insight, a leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products. First Insight will help Etam to better understand its customer base and manufacture products that they will love.

“First Insight should help us to make more accurate buying decisions by identifying poor performing lingerie and ready-to-wear products that we should avoid. We aim to incorporate the voice of the customer into our decision-making process and we expect to make more accurate decisions on which products consumers will flock to, which to avoid, and lower the risk on those items that did not perform well,” said Marie Schott, brand CEO of Etam.

“We share similar values with Etam, as we believe that listening to customers is a key factor in delivering fashion-forward products that consumers want to purchase. From product selection to marketing efforts and pricing strategies, our solutions enable retailers and brands to truly understand their customers, and we are pleased to continue our partnership with Etam as we work to deliver on our shared mission,” said Greg Petro, CEO of First Insight.

Etam is committed to providing fashion-forward lingerie and ready-to-wear products that inspire women and make them feel beautiful and radiant, whatever the occasion.

First Insight has also recently partnered with various companies like Camuto Group, David’s Bridal and Dick’s Sporting Goods, Caleres and At Home among others. (KD)

Fibre2Fashion News Desk – India


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