Home / Knowledge / News / Apparel/Garments / Livaeco plantable garment tag now at W retail stores

Livaeco plantable garment tag now at W retail stores

May '19
Pic: Birla Cellulose
Pic: Birla Cellulose
The plantable tag launched by Birla Cellulose last month for its eco-enhanced variant Livaeco is now attached to each garment across retail stores of W. The plantable tag wishes to create a positive environment footprint by introducing and engaging consumers with eco-friendly practices right from sourcing to the final degradation of the garment.

The plantable garment tag is as an initiative of the Aditya Birla Group to be in the forefront of sustainable business practice and also instill awareness amongst consumers about sustainable fashion. The tag is created using seed paper which is made from recycled biodegradable fibres. Post soaking in water for 5-6 hours it gets ready to be sowed in soil and placed under sunlight to ensure it sprouts in 5-6 days.

Livaeco enhances fluid fashion through the use of 100 per cent sustainable forestry, lowest water consumption and greenhouse gas emissions, fastest biodegradability and traceability of source. “The goal of Livaeco is to engross customers with end-to-end eco-friendly and sustainable practices to safeguard the future of fashion,” Birla Cellulose, the pulp and fibre business of Aditya Birla Group, said in a press release.

“It has become challenging for industries to retain millennial attention towards the current state of the environment. Being a part of the eco-system, we have to work on all tangible and intangible aspects to bring in sustainability and conscious living at every stage. We are launching our newest offering Livaeco exclusively with W, which has created an exquisite collection that embodies our focus on sustainability and high fashion to delight the consumers. At Birla Cellulose, sustainability is a continuous journey towards the well-being of all stakeholders and conserving nature,” said Manohar Samuel, senior president-Marketing, Birla Cellulose.

Despite Liva being an ingredient brand, Birla Cellulose has always found innovative ways of connecting with the end consumer through various activations and initiatives. With green tag, the company has provided a great opportunity to the customers to contribute to the environment and be a part of the global cause of sustainable fashion. (RKS)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 5th Dec 2020

Pandemic to put massive downward pressure on wages: ILO

Informal workers' wages have witnessed steeper cuts than formal...

Pic: SCA

Textiles | On 5th Dec 2020

SCA releases sustainability targets to be met by 2030

In order to make long term priorities and to ensure sustainable...

Pic: Shutterstock

E-commerce | On 5th Dec 2020

REV subsidiary buys bankrupt Stein Mart for $6.02 mn

US-based Retail Ecommerce Ventures (REV) recently announced that a...

Interviews View All

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

KK Lalpuria,

KK Lalpuria

Indo Count Industries is an India-based home textile company engaged in...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search