Home / Knowledge / News / Apparel/Garments / Long Tall Sally & Lycra create new ultra stretch jean

Long Tall Sally & Lycra create new ultra stretch jean

Sep '19
Pic: The Lycra Company
Pic: The Lycra Company
Known as original source of tall jeans, fashion retailer Long Tall Sally has teamed up with The Lycra Company to develop a jean that not only offers great fit for tall women but also exceptional shape retention wash after wash. Sourced from Calik, one of world's finest denim mills, the new ultra stretch jean is produced with Lycra dualFX technology.

The ultra stretch jean is available in up to six washes and two styles: slim, bootcut and skinny from September 2, 2019 at Long Tall Sally's website. Sizing ranges from size 8 to 24 and inside leg 34" to 38", said a press release by The Lycra Company.

Long Tall Sally sells over 140,000 pairs of jeans each year and with knowledge honed through its exceptional customer insights, knows that denim fit, retention and recovery are particularly important to taller women. Typically, as fabric stretch increases, so does the tendency for fabric growth or shrinkage. By combining Lycra fibre and Lycra T400 fibre together in one fabric, customers get the best of both worlds — the high stretch of Lycra fibre and the excellent recovery power of Lycra T400 fibre. This has allowed Long Tall Sally to offer its customers, no matter what their shape or size, a super stretch jean that maintains its form over time and fits all day, every day.

"Ultra Stretch marks a step change in our denim offer. These jeans have real stability, so they retain their original shape and feel brand new, every time you wear them," said Rebecca Hirst, senior denim buyer at Long Tall Sally.

"Fashion forward companies like Long Tall Sally understand the value of helping customers to feel and look fantastic, no matter what their shape or size. Lycra dualFX was developed in response to consumer demand for comfort, fit, and shape retention - the key purchase motivators for denim garments. Paired together, these insights and technologies have led to the development of the Ultra Stretch jean. We hope that this jean will change the way many tall women view and wear denim, and ultimately help them to enjoy wearing denim every day," said Helen Latham, from The Lycra Company.

The Lycra Company innovates and produces fibre and technology solutions for the apparel and hygiene industries, as well as specialty chemicals used in the spandex and polyurethane value chains. (PC)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: ADB

Textiles | On 22nd Sep 2021

ADB trims developing Asia 2021 growth outlook to 7.1%

The Asian Development Bank (ADB) lowered its 2021 economic growth...

Pic: Shutterstock

Textiles | On 22nd Sep 2021

Mexican cotton outlook seems promising in MY 2021-22: TexPro

Mexican cotton outlook has been improving gradually due to...

Pic: Shutterstock

Apparel/Garments | On 22nd Sep 2021

Bangladesh RMG exporters fear losses due to problems at airport

Apparel exporters in Bangladesh are expecting significant losses for...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search