Home / Knowledge / News / Apparel/Garments / Lululemon appoints Nikki Neuburger as chief brand officer

Lululemon appoints Nikki Neuburger as chief brand officer

16
Jan '20
Pic: Lululemon
Pic: Lululemon
Athletic apparel company Lululemon has announced that it has named Nikki Neuburger as chief brand officer, effective January 20, 2020. In this role, Neuburger will be responsible for elevating the Lululemon brand and leading the marketing, creative, communications and sustainability functions to drive the company’s global brand and storytelling initiatives.

Neuburger joins the company’s senior leadership team, and will report to chief executive officer, Calvin McDonald. She joins Lululemon from Uber, where she served as global head of marketing for Uber Eats for the past two years and led the introduction and expansion of the brand across five regions in 36 countries. Previously, she spent 14 years at Nike, most recently serving as the company’s global vice president of Nike Running. In this role, she led teams around the world and reset the brand position to focus on product innovation, digital services, and community building. She also oversaw the direction of the Nike membership division, according to Lululemon.

A lifelong athlete, Neuburger graduated from Oregon State University with a bachelor of science in business administration and served as team captain of the University’s NCAA division I volleyball team.

“Neuburger is an innovative marketing leader with a proven track record of building and scaling global brands, making her the ideal person to become Lululemon’s first chief brand officer. Her years of experience in the athletic industry, paired with her deep expertise in digital marketing, consumer insights and brand creative, will be instrumental as we build upon our momentum and deliver on our Power of Three growth strategy,” McDonald said.

“I am thrilled to join Lululemon at this exciting time in the company’s growth story. I have long admired the company and deeply connect with its core values. I look forward to working with the senior leadership team and the Lululemon teams across the globe as we continue to elevate the brand and build deeper connections with new and existing guests around the world,” Neuburger said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutter Stock

Textiles | On 29th Jan 2020

US, India to reportedly finalise trade deal in Feb

When United States Trade Representative (USTR) Robert Lighthizer...

Pic: Shutterstock

Apparel/Garments | On 29th Jan 2020

BGMEA for ensuring sustainable livelihood of RMG workers

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Benninger AG

Textiles | On 29th Jan 2020

Benninger acquires textile machinery company LAB-PRO

Benninger has acquired 100 per cent of LAB-PRO, with retroactive...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search