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Lycra supports Next in high-performance denim range

Jan '21
Pic: The Lycra Company\
Pic: The Lycra Company\
The Lycra Company, a global leader in developing innovative solutions for the apparel industry, has supported leading European high street retailer, Next, in developing its first ever, everyday performance denim range. The range incorporates Coolmax technology, offering customers the perfect balance of style, comfort and functionality.
Aimed at consumers who lead active and busy lifestyles, the Next active denim products will support customers in a range of activities throughout the day. It offers them a multi-functional, all-rounder product that will fit seamlessly into their lifestyle. Whether they are cycling to the shops or running around after the kids, the Coolmax technology will help to keep them cool and comfortable. The active denim range also includes Lycra fibre, which offers the garments great stretch and recovery for all day fit, comfort and freedom of movement.
The addition of Coolmax technology means that moisture is transported away from the body, so there’s none of that uncomfortable clammy feeling the wearer may experience with the average denim. The key to Coolmax technology is in the weave of the fabric itself. The fibre cross-sections wick moisture to the surface of the fabric, whilst allowing air to pass through. Importantly, with this technical advance being part of the fabric, the garments will keep their functionality wash after wash.
The Next active denim range with Coolmax technology includes a full-length denim legging, a capri style denim legging, denim shorts and a stylish casual jacket. Starting with the launch of the active denim leggings, the range is available from Next online from January 2021 and priced from £32.

Fibre2Fashion News Desk (JL)

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