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M&J's Genesis shows sustainable clothes at Kingpins China

Sep '19
M&J’s leading facility Genesis showed new business possibilities and sustainable apparel at the recently held Kingpins China tour. The Kingpins show is an invitation-only, boutique denim sourcing show featuring highly-edited selection of vendors that include denim and sportswear fabric mills. M& J is a garment manufacturer in the denim and apparel market.

Genesis obtained two prestigious LEED platinum certifications in recent years, and June 2019 saw them being granted the LEED Earth for the Genesis Washing facility, confirming its ability to stay at the forefront of quality apparel manufacturing, providing reliability and top-notch services. For the new edition of the Kingpins China tour, the company has undertaken new developments in terms of responsibility, intended on a double track: improving the eco-conscious production processes while taking significant initiatives in terms of social responsibility, according to M&J.

In this new perspective Genesis has been developing significant improvements. To stay at the forefront of garment washings, while developing new sustainable practices, the company adopted a new washing process to recycle 50 per cent of treated effluent from WWTP/ETP (wastewater treatment plant). Currently the company is recycling 10 per cent of treated effluent in non-manufacturing utility requirement. However, with this new upgrade, the Genesis facility will be able to recycle the treated effluent directly in the garment washing process, thereby reducing fresh water requirement by 50 per cent. This improvement is important because it allows reductions in costs while keeping the garment price the same, saving lots of water as well.

The new season of Genesis also showcases the top-quality services offered by the company, resulting in a new and fresh collaboration, brought together by The Denim Window project. The Denim Window is a showroom in Amsterdam dedicated to the world of denim, sustainability and innovation, gathering together several top players of the supply chain, united by unique excellence and expertise in the field. Starting from the idea of showcasing the best know-how of the companies joining the project, the result has been the creation of three trailblazing capsule collections. Genesis has taken part in the creation of one of the three capsules, in partnership with PG Denim, Berto, and Cadica group, with special sewing and washing treatments such as leather, shiny, biker coating, and ombre finishing, all using less water than in the traditional process. (GK)

Fibre2Fashion News Desk – India

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October 2019

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