Home / Knowledge / News / Apparel/Garments / M&J's Genesis shows sustainable clothes at Kingpins China

M&J's Genesis shows sustainable clothes at Kingpins China

16
Sep '19
Pic: M&J GROUP
Pic: M&J GROUP
M&J’s leading facility Genesis showed new business possibilities and sustainable apparel at the recently held Kingpins China tour. The Kingpins show is an invitation-only, boutique denim sourcing show featuring highly-edited selection of vendors that include denim and sportswear fabric mills. M& J is a garment manufacturer in the denim and apparel market.

Genesis obtained two prestigious LEED platinum certifications in recent years, and June 2019 saw them being granted the LEED Earth for the Genesis Washing facility, confirming its ability to stay at the forefront of quality apparel manufacturing, providing reliability and top-notch services. For the new edition of the Kingpins China tour, the company has undertaken new developments in terms of responsibility, intended on a double track: improving the eco-conscious production processes while taking significant initiatives in terms of social responsibility, according to M&J.

In this new perspective Genesis has been developing significant improvements. To stay at the forefront of garment washings, while developing new sustainable practices, the company adopted a new washing process to recycle 50 per cent of treated effluent from WWTP/ETP (wastewater treatment plant). Currently the company is recycling 10 per cent of treated effluent in non-manufacturing utility requirement. However, with this new upgrade, the Genesis facility will be able to recycle the treated effluent directly in the garment washing process, thereby reducing fresh water requirement by 50 per cent. This improvement is important because it allows reductions in costs while keeping the garment price the same, saving lots of water as well.

The new season of Genesis also showcases the top-quality services offered by the company, resulting in a new and fresh collaboration, brought together by The Denim Window project. The Denim Window is a showroom in Amsterdam dedicated to the world of denim, sustainability and innovation, gathering together several top players of the supply chain, united by unique excellence and expertise in the field. Starting from the idea of showcasing the best know-how of the companies joining the project, the result has been the creation of three trailblazing capsule collections. Genesis has taken part in the creation of one of the three capsules, in partnership with PG Denim, Berto, and Cadica group, with special sewing and washing treatments such as leather, shiny, biker coating, and ombre finishing, all using less water than in the traditional process. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Better Work

Apparel/Garments | On 24th Oct 2020

Positive change in Cambodian garment sector due to ILO BWP

Cambodian factories receiving the full package of services by Better...

Pic: Awaj Foundation

Apparel/Garments | On 24th Oct 2020

COVID erodes income of a third of Bangla apparel workers

Nearly a third of Bangladeshi garment workers suffered loss of...

Pic: Ralph Lauren

Fashion | On 24th Oct 2020

Ralph Lauren, Parity.org convene group to close gender gap

Ralph Lauren, which designs and markets premium lifestyle products,...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Zennure Danisman,

Zennure Danisman

Since its inception in 1953, Orta Anadolu has been weaving a denim...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search