Jeanologia has also developed the Environmental Impact Measuring (EIM) software, which is a tool to analyse the environmental impact in the washing process. It is divided into three categories; low, medium and high impact. The benchmark score of EIM for a pair of jeans is 33 or less for low impact.
The sustainable selvedge denim jeans by M&S have scored 21 EIM. "We worked hard to engineer the colour of the fabric to be dyed as close as possible to the desired finished look, and then used a washing process that used less time in the machine compared to a standard wash, which meant less water, less energy and fewer chemicals were used. Now, we are working towards reducing this score across more of our ranges," said the company in a statement.
The UK retailer also launched sustainability plan - Plan A which will support 1,000 communities, help 10 million people live happier, healthier lives and convert M&S and its supply chains and products into a zero-waste business. By 2025, every product of M&S will have attributes which will address all priority social, ethical and environmental impacts. The company is working towards building a more sustainable future, using new innovations to offer more sustainable choices in denim. (RR)
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