Myntra will now be responsible for managing Mango's omni-channel presence including Mango.com, offline stores in the country as well as the brand's presence on its own platform. The Mango brand will also be listed exclusively on Myntra and Jabong, in association with select retail partners over the next five years.

"We have had a very good partnership with Myntra over the last three years and Mango has performed extremely well on their platform. A high degree of technological capability backed by incomparable logistical facilities covering the entire country make Myntra an ideal entity to enhance our partnership with. We are targeting exponential growth for Mango in India in the coming years and are optimistic about achieving the same through Myntra," said Daniel Lopez, vice-chairman and member of the board of directors, Mango.

Mango is one of the top five womenswear fashion brands on the e-retail site. Myntra's position as the leading fashion and lifestyle destination with over 18 million monthly active users along with Jabong as well as its ability to use technology to create unique customer experiences helped establish it as the partner of choice for Mango, said the company in a press release.

The move compliments Myntra's offline strategy and will serve as a distinguishing platform by creating the right omni-channel experience for customers. As a long-term strategy, the company will explore similar partnerships with global brands in the future and will also develop an organisational structure to cater to an expanding omni-channel presence.

The agreement strengthens Myntra’s position as the leading fashion and lifestyle destination and is in line with its strategy to provide customers access to the best of international brands.

“We expect to grow Mango’s India business exponentially over the next five years. This event marks an epoch in our journey and the beginning of a new age in omni-channel fashion in the country,” said Ananth Narayanan, CEO, Myntra & Jabong. (KD)

Fibre2Fashion News Desk – India