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Mango, Vodafone join hands for digital fitting rooms
Feb '18
Courtesy: Mango
Courtesy: Mango
Mango, the global high street fashion retailer, with Vodafone, is working on a new programme to rollout digital fitting rooms to its top stores across the world. Mango’s aim is to extend the digital fitting room to its top stores, from Barcelona to New York and will help to blend the online and real world shopping experiences for the Mango customers.

The digital fitting room has been designed around a new Internet of Things digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request different sizes or colours. The mirror will also suggest additional clothes to complement the original choice.

"This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion conscious shoppers and offer them more options and experiences than a conventional fitting room," said Vodafone director of Internet of Things Stefano Gastaut.

"This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers," Mango’s chief client officer Guillermo Corominas said. (RR)

Fibre2Fashion News Desk – India

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