In womenswear, customers can choose from key pieces from the spring range including stylish floral dresses with feminine detailing, authentic and fitted denim, and that must-have soft-touch trench coat. M&S' renowned quality and innovative lingerie including bras, knickers, shapewear and sleepwear in delicate and feminine colours and prints will also be available.

In menswear, the range contains all the must-have pieces across casual and formalwear, whilst in kidswear, M&S is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including daywear, accessories, nightwear and essentials.

"Marks & Spencer is one of the leading and most loved brands and our endeavour has always been to offer the best brands with the most curated selection of products to our discerning customers across the country. Offering M&S merchandise on Amazon is another step in that direction and will be an extension of the portfolio of global brands that our customers can enjoy through our platform," said Arun Sirdeshmukh, head of fashion, Amazon India.

"Whether choosing a classic white shirt, that special occasion dress or the ultimate feminine sleepwear, online shopping continues to grow in popularity in India as customers look for more choice and greater convenience. We’re delighted to launch today on Amazon.in, India’s largest online store, making it even easier for our customers to shop with us. Our range of 1000 quality, stylish products, combined with Amazon’s reach and fast delivery, means our customers can order something truly special online, wherever and whenever suits them," said Venu Nair, managing director of M&S Reliance India.

As the online fashion retail market in India continues to grow, the move responds to the changing way Indian customers shop today and complements M&S' 56 stores across 27 cities in India. M&S’s launch on Amazon India is in line with its international strategy to work with established online marketplaces to benefit from their scale, infrastructure and local expertise. (KD)

Fibre2Fashion News Desk – India