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Marquee names Global Brands as distributor for Dakine

13
Jul '19
Pic: Marquee Brands
Pic: Marquee Brands
Marquee has announced its partnership with Global Brands Group (GBG) as the official apparel partner and distributor for the Dakine brand, overseeing all apparel categories including sport performance, lifestyle, outerwear, and swim. Dakine creates accessories, apparel, and outerwear. Marquee, based in the US, is a leading global brand owner and marketer.

The sports & lifestyle division of GBG, based in Boulder, Colorado, will focus specifically on the design, development, and distribution of apparel dedicated to serving the needs of the action sports consumer. Dakine will join Spyder under GBG’s sports & lifestyle umbrella and will begin distribution in Spring 2020, according to a press release by Marquee.

“Dakine has always been a product-driven company committed to creating trusted equipment and that dedication will only continue as we add a new best in class partner to drive our technical apparel and outerwear. GBG not only shares our commitment to product performance across all categories, but also brings global strategic partnerships with GORE-TEX and PrimaLoft. We are excited to build on our foundation from the water to the mountains and the lifestyle in between,” Pamela Levine, SVP of brand management, Dakine at Marquee said. (GK)

Fibre2Fashion News Desk – India


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