Home / Knowledge / News / Apparel/Garments / Max India plans to introduce Wi-Fi in stores
Max India plans to introduce Wi-Fi in stores
23
Mar '17
Courtesy: Max Fashion
Courtesy: Max Fashion
Max India, a fashion brand from the Dubai-based Landmark Group, plans to enable its brick and 
mortar stores with Wi-Fi to digitally engage customers. 
 
Speaking to Fibre2Fashion, Vasanth Kumar, executive director said, "Our first step is to pilot 'endless aisle' in select stores in Bengaluru. We will then start providing Wi-Fi at more stores and engage customers digitally through their mobile phones. Rollout of omni-channel will be the third stage."
 
Max offers apparel, footwear and accessories for men, women and children. The brand is known for reasonably priced clothing targeting middle-class consumers. 
 
Last year, Landmark Group launched a new apparel retail format in Bengaluru, Easybuy. While Max focuses on metro cities, Easybuy is targeted towards Tier II and Tier III cities. 
 
Discussing the new concept of Easybuy, Kumar said, "We found that the customer base is different in Tier II cities. Families in this region are into small businesses and trade. Their appreciation for global fashion is not that much for a brand like Max. They want good value for money, good quality products at a very reasonable price."
 
Max India has a reach that extends to over 60 cities. The brand's range covers over 3,000 styles every season in new designs, silhouettes and fabrics. (HO)
 
Click here to read the complete interview.

Fibre2Fashion News Desk – India


Must ReadView All

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Pic: Shutterstock

Apparel/Garments | On 30th Nov 2020

Gap reports sales of $3.99 bn in Q3 FY20

Gap Inc, a US-based specialty apparel company, has reported its...

Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search