Home / Knowledge / News / Apparel/Garments / Max India plans to introduce Wi-Fi in stores
Max India plans to introduce Wi-Fi in stores
23
Mar '17
Courtesy: Max Fashion
Courtesy: Max Fashion
Max India, a fashion brand from the Dubai-based Landmark Group, plans to enable its brick and 
mortar stores with Wi-Fi to digitally engage customers. 
 
Speaking to Fibre2Fashion, Vasanth Kumar, executive director said, "Our first step is to pilot 'endless aisle' in select stores in Bengaluru. We will then start providing Wi-Fi at more stores and engage customers digitally through their mobile phones. Rollout of omni-channel will be the third stage."
 
Max offers apparel, footwear and accessories for men, women and children. The brand is known for reasonably priced clothing targeting middle-class consumers. 
 
Last year, Landmark Group launched a new apparel retail format in Bengaluru, Easybuy. While Max focuses on metro cities, Easybuy is targeted towards Tier II and Tier III cities. 
 
Discussing the new concept of Easybuy, Kumar said, "We found that the customer base is different in Tier II cities. Families in this region are into small businesses and trade. Their appreciation for global fashion is not that much for a brand like Max. They want good value for money, good quality products at a very reasonable price."
 
Max India has a reach that extends to over 60 cities. The brand's range covers over 3,000 styles every season in new designs, silhouettes and fabrics. (HO)
 
Click here to read the complete interview.

Fibre2Fashion News Desk – India


Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search