Home / Knowledge / News / Apparel/Garments / Melon Fashion selects Orange Group's virtual fitting room
Melon Fashion selects Orange Group's virtual fitting room
Apr '17
Melon Fashion Group that owns fashion brands befree, Zarina, and Love Republic, has chosen Orange Business Services, a technology firm and a value-added service provider, for a virtual fitting room solution using immersive video conferencing. Melon designers can easily collaborate with manufacturing teams along the design and production process of clothes.

Melon Fashion Group’s design teams are based in its Saint Petersburg’s head offices, while its manufacturing facilities are located in China. The company was losing several weeks from its production schedule, because it had to ship specimens from the factory back to the designers for each internal product quality evaluation. The Orange solution helps Melon Fashion Group recover this time and eliminate unnecessary transport costs. Now interim fabric and material changes can be made instantly, reducing the risk of poor-quality products – although the final decision will still be made on-site.

The Melon “virtual fitting room” is based on Open Video Presence from Orange, with video speeds up to 20Mbit/s. The videoconferencing service does not require any specific equipment, and users can connect to a conference from any device, including mobile, to view the fitting results. Design and manufacturing staff can even access the information after the online session has come to an end.

In order to let the designers fully appreciate the quality of the items tested, 500 Polycom RealPresence terminals have been installed in its offices. They feature high-resolution cameras, which support optical zooms of up to 25 times, making it easy to distinguish even the finest points of the products, such as the seam stitching or fabric detail. As a result, designers of all three brands are able to organise test fittings of products in China from Russia, using their tablets and smartphones.

Alexey Morozov, CIO, Melon Fashion Group said, “The virtual fitting room service based on Open Video Presence has enabled us to optimise our designers’ work and speed up the preparation of new products for mass production. In addition, we have avoided the need to create a video server, replacing it with convenient cloud services. We plan to continue our move toward cloud services, which are helping us optimise operating processes and achieve cost savings.”

Richard Van Wageningen, senior vice president, indirect, Middle East, Africa, and Russia, Orange Business Services said, “Our partnership with Melon Fashion Group demonstrates the effectiveness of modern cloud services and how videoconferencing technology can be a part of the production process. This innovative example shows how digital transformation can make a real difference to manufacturing companies by improving collaboration and responsiveness between teams located on different continents.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Anton_Ivanov / Shutterstock.com

Retail | On 27th Jan 2022

UK retail sales volumes fall at fastest rate in 11 months in Dec 2021

UK retail sales volumes fell by 3.7 per cent in December 2021, the...

Pic: Shutterstock

Textiles | On 27th Jan 2022

New train route links China’s Suzhou city to Milan in Italy

A new China-Europe freight train route has been started between...

Pic: Shutterstock

Apparel/Garments | On 27th Jan 2022

UN-WTO report underrates Bangladesh's RMG industry progress: BGMEA

The recent United Nations-World Trade Organisation joint report has...

Interviews View All

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Dr. A Sakthivel,

Dr. A Sakthivel

Incorporated in 1978, the Apparel Export Promotion Council (AEPC) is the...

Amelia Adey,

Amelia Adey

The KOOKAI Australia and New Zealand story began in 1992 when Parisian...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Gauri Verma, Label - The Jodi Life

Gauri Verma
Label - The Jodi Life

THE JODI LIFE is an Indian fashion label that creates ready-to-wear for...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Truetzschler India Private Limited
Grasim Industries Limited
Hirdaramani International Export Private Limited
Gap International Sourcing Limited
Alison Hayes Romania
Tchibo GmbH
Tommy Hilfiger
Sportmaster Ltd.
Guess Europe Sagl,
Lisa S.P.A.
Chico’ FAS
Sportswear Company Spa
John Varvatos
Under Armour Global Sourcing Ltd
Maceton Limited
Aquarelle Clothing Limited
Amazon China
G-Star Raw C.V.
KAS Direct Sourcing
Benetton Group
Gloria Jeans
Vianney Textil Hogar S.A. De C.V.
Desigual - ABASIC, S.A.
Midas Clothing Limited
The Top Form Brassiere Manufacturing Company Limited
IDH – The Sustainable Trade Initiative
C;&A Sourcing International Ltd
Alix Partners
IKEA of Sweden AB
Helly Hansen Far East Ltd
Eastman Chemical Company
Lenzing Aktiengesellschaft
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Gatsby Africa
NITI Aayog
Recron Polyester from Reliance Industries Limited
Rosset ;& Cia Limited
The LYCRA Company Singapore  Pte. Ltd
Arvind Limited
Aramark Uniform ;& Career Apparel, LLC
Sainsbury's Argos Asia Limited
Target Corporation (MN)
Vardhman Textile Ltd
Restoque S.A.
LC Waikiki
Seasalt Limited
Calvin Klein
H;&M Hennes ;& Mauritz (Far East) Ltd
T.T. Limited
Page Industries Limited (Bangalore)
Cat Tuong Real Estate Group Joint Stock Company
Rayonese Textile Inc., Division de Culp Inc.
MAS Active / MAS Kreeda / MAS Bodyline
Lacoste (Wanchai)
Reiter India Private Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Tory Burch Hong Kong Ltd
Green Fibre
Brandix Lanka Limited
Groz-Beckert East Asia LLP
OVS Hong Kong Sourcing Ltd.
Landmark Group
Huntsman (Singapore) Pte Ltd
Etam Group Strategy Hong Kong Limited
Phong Phu international JSC (PPJ)
Varner AS Retail
Esprit Europe Services GmbH
Gokaldas Exports Limited
SHAHI Exports Pvt Ltd
Lululemon Athletica Inc
Boardriders Asia Sourcing Limited
J ;& P Coats
Hela Clothing Pvt Ltd
PVH Corporation

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search