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Michael Edwards joins Hanna Andersson as president & CEO

23
Apr '19
Pic: Hanna Andersson
Pic: Hanna Andersson
Hanna Andersson, a leading digital-first premium children’s apparel and lifestyle brand, has appointed Michael J. Edwards as president and chief executive officer. Edwards succeeds Joelle Maher, who has decided to step down to pursue other opportunities. Hanna Andersson is known for its globally recognised products with superior quality and classic styling.

With over 35 years of leadership experience in the retail industry, Edwards brings significant digital, merchandising, and marketing knowledge and expertise to Hanna Andersson. Most recently, he served as president and chief executive officer of eBags, the leading online retailer of luggage, backpacks, and travel-related accessories, where he played an integral role in the transformation of the eBags brand and business model. Previously, he served as executive vice president global merchandising at Staples, president and chief executive officer of Borders, and president and chief executive of Lucy Activewear. He also brings significant innovation and entrepreneurial experience to Hanna Andersson, having worked with a number of start-ups, the company said in a press release.

Throughout his expansive career, Edwards has proven to be a skilled digital and brand innovation executive, overseeing both strategic and operational transformations. In his role as president and chief executive officer of Hanna Andersson, he will lead initiatives to expand Hanna Andersson’s leadership position in the growing premium children’s wear market. He will also focus on driving performance and results, strengthening operations and growing the brand’s presence across channels, particularly in digital and wholesale.

“I am excited to join Hanna Andersson, a company I have long admired for its rich history, differentiated brand aesthetic and deeply loyal customer base. I am enthusiastic about the many growth opportunities that lie ahead for Hanna Andersson as one of the most beloved names in children’s apparel. I look forward to working with the talented Hanna Andersson team and leading the company through its next phase of success,” Edwards said. (GK)

Fibre2Fashion News Desk – India


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