Home / Knowledge / News / Apparel/Garments / Michael Edwards joins Hanna Andersson as president & CEO

Michael Edwards joins Hanna Andersson as president & CEO

Apr '19
Pic: Hanna Andersson
Pic: Hanna Andersson
Hanna Andersson, a leading digital-first premium children’s apparel and lifestyle brand, has appointed Michael J. Edwards as president and chief executive officer. Edwards succeeds Joelle Maher, who has decided to step down to pursue other opportunities. Hanna Andersson is known for its globally recognised products with superior quality and classic styling.

With over 35 years of leadership experience in the retail industry, Edwards brings significant digital, merchandising, and marketing knowledge and expertise to Hanna Andersson. Most recently, he served as president and chief executive officer of eBags, the leading online retailer of luggage, backpacks, and travel-related accessories, where he played an integral role in the transformation of the eBags brand and business model. Previously, he served as executive vice president global merchandising at Staples, president and chief executive officer of Borders, and president and chief executive of Lucy Activewear. He also brings significant innovation and entrepreneurial experience to Hanna Andersson, having worked with a number of start-ups, the company said in a press release.

Throughout his expansive career, Edwards has proven to be a skilled digital and brand innovation executive, overseeing both strategic and operational transformations. In his role as president and chief executive officer of Hanna Andersson, he will lead initiatives to expand Hanna Andersson’s leadership position in the growing premium children’s wear market. He will also focus on driving performance and results, strengthening operations and growing the brand’s presence across channels, particularly in digital and wholesale.

“I am excited to join Hanna Andersson, a company I have long admired for its rich history, differentiated brand aesthetic and deeply loyal customer base. I am enthusiastic about the many growth opportunities that lie ahead for Hanna Andersson as one of the most beloved names in children’s apparel. I look forward to working with the talented Hanna Andersson team and leading the company through its next phase of success,” Edwards said. (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Sep 2021

Bangladesh RMG exporters fear losses due to problems at airport

Apparel exporters in Bangladesh are expecting significant losses for...

Pic: Shutterstock

Textiles | On 22nd Sep 2021

Ukraine wants to purchase textile products from Uzbekistan

A business delegation from Ukraine’s Khmelnitsky recently expressed...

Pic: Shutterstock/ Sheila Fitzgerald

Textiles | On 22nd Sep 2021

India to be 3rd largest importer by 2050: UK Global Trade Outlook

India will turn the third largest importer by 2050 with a share of...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

<b>Anjali Bhaskar</b> has an experience of 12 years in the fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search