Mirabaud invests in French sports brand Le Coq Sportif

25 Mar '19
2 min read
Pic: Le Coq Sportif
Pic: Le Coq Sportif

Airesis, a majority shareholder of the French sports brand Le Coq Sportif, has announced the arrival of a new investor and development partner Mirabaud Patrimoine Vivant, among the brand's shareholders. With a total financing of €10 million, the investment fund will allow the sports brand to pursue its current industrial and sporting development.

The investment fund Mirabaud Patrimoine Vivant, created by Renaud Dutreil and Luc-Alban Chermette with the assistance of Mirabaud Asset Management, headed by Lionel Aeschlimann.

"Airesis warmly welcomes Mirabaud Patrimoine Vivant. We have great things to accomplish together. To be a supplier for everyone who loves sport – for the champions, but also for amateurs and fans. To stay close to our customers, to our talents and our partners. To convey through sports emotions, a sense of sharing and a positive spirit. These are the aims of Le Coq Sportif and we are delighted that Mirabaud Patrimoine Vivant will be working alongside us on these projects," said Marc-Henri Beausire, Airesis CEO.

"Our investment in Le Coq Sportif is emblematic of our strategy, which is based on three principles: to support entrepreneurs with strong convictions, to promote manufacturing skills, especially in France, and to develop the reputation of a brand known for its innovation and creative values. Marc-Henri and his teams have done some remarkable work, combining respect for the brand's roots in manufacturing, sport and the regions. His emphasis on the exclusive know-how of men and women, and on managing through team spirit, is exceptional. For me, Le Coq Sportif embodies the encounter of sport and style. It has the potential to become one of the major kit suppliers in the world," said Dutreil. (RR)

Fibre2Fashion News Desk – India

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