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Misook projects 20% growth over 12-month period
Feb '17
Courtesy: Misook
Courtesy: Misook
Misook is projecting 20 per cent growth in 2017 due to innovative manufacturing, unique retail partnerships and commitment to a forgotten shopper. Knitwear pioneer Ming Wang has brought manufacturing and service advancements to Misook. The company has enjoyed remarkable business growth with Misook in the past year, with 15 per cent increase in annual sales.

Owned by Authentic Brands Group, Misook is the exclusive apparel partner of Texas-based Ming Wang, which innovates with unique retail partnerships that have resulted in successful sales growth in both department stores and specialty retailers.

In a business climate defined by fast fashion geared to target the millennial shopper, Misook is creating a differentiated voice through its commitment to dressing the woman who is confident, successful and committed to being stylish rather than trendy.

Ming Wang has invested in innovations in manufacturing technologies, supply chain management, and retail partner support, which has set it apart from industry competitors. The company houses their operations and quality control in Dallas while maintaining a design and marketing team in its New York City showroom.

"What we are hearing from our retailer partners is that Misook is a safe business bet. The brand is consistent, reliable, proactive and service-oriented. And that customer-centric model helps our retail partner grow the same types of relationships and loyalty that Misook has enjoyed since its founding," said Steven Wang, director of brands for Misook and Ming Wang.

Ming Wang was recognised by SMU’s Cox School of Business as part of its Dallas 100, an award recognising growth and innovation for entrepreneurial, privately-held companies in the Dallas area. One luxury department store has enjoyed several seasons of this successful partnership, including impressive sales increases and margins in the mid-fifties, percentages which are very rare in the industry. (KD)

Fibre2Fashion News Desk – India

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