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Mizuno opens Experience Center at The Battery Atlanta
17
Apr '17
Courtesy: Daniel Shirey/Getty Images for Mizuno
Courtesy: Daniel Shirey/Getty Images for Mizuno
The Mizuno Experience Center, a premium, interactive environment that immerses athletes in the history, innovation and craftsmanship that has inspired Mizuno gear for more than 110 years, is now open at The Battery Atlanta. This first-of-its-kind facility showcases the breadth of Mizuno gear available in North America across multiple sports categories.

"We are excited to open the doors to our Experience Center and are honoured to be a part of this iconic moment in the Braves' and the city's history," said Mark M O'Brien, president & officer of Mizuno US & chairman of Mizuno Canada.

Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialised labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them, aiding them in their quest to improve their performance.

The specialised sports labs located inside the Experience Center showcase Mizuno's proprietary custom-fitting expertise in golf, baseball and softball and running.

"Our goal is to provide a personalised and customised experience in a premium, one-of-a-kind environment," said O'Brien. "The Mizuno Experience Center gives athletes the ability to find the right gear that optimises their performance and meets their personal preferences. This is the only Mizuno centre of its kind in the western hemisphere and will enable the millions of athletes from across the nation visiting The Battery Atlanta to experience Mizuno like never before."

Throughout the year, the Mizuno Experience Center will host a variety of public and private events and professional athlete appearances in addition to visits by the Mizuno craftsman (glove and bats), Mizuno Golf Tour truck, Atlanta artists and advanced exclusives of the latest premium Mizuno gear. (KD)

Fibre2Fashion News Desk – India


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