>>
Home / Knowledge / News / Apparel/Garments / Mizuno opens Experience Center at The Battery Atlanta
Mizuno opens Experience Center at The Battery Atlanta
17
Apr '17
Courtesy: Daniel Shirey/Getty Images for Mizuno
Courtesy: Daniel Shirey/Getty Images for Mizuno
The Mizuno Experience Center, a premium, interactive environment that immerses athletes in the history, innovation and craftsmanship that has inspired Mizuno gear for more than 110 years, is now open at The Battery Atlanta. This first-of-its-kind facility showcases the breadth of Mizuno gear available in North America across multiple sports categories.

"We are excited to open the doors to our Experience Center and are honoured to be a part of this iconic moment in the Braves' and the city's history," said Mark M O'Brien, president & officer of Mizuno US & chairman of Mizuno Canada.

Designed to be an immersive environment that tells the Mizuno story through its gear, the Experience Center engages guests through interactive displays using RFID technology and specialised labs for each sport that allow guests the ability to touch, test and then purchase gear custom fit for them, aiding them in their quest to improve their performance.

The specialised sports labs located inside the Experience Center showcase Mizuno's proprietary custom-fitting expertise in golf, baseball and softball and running.

"Our goal is to provide a personalised and customised experience in a premium, one-of-a-kind environment," said O'Brien. "The Mizuno Experience Center gives athletes the ability to find the right gear that optimises their performance and meets their personal preferences. This is the only Mizuno centre of its kind in the western hemisphere and will enable the millions of athletes from across the nation visiting The Battery Atlanta to experience Mizuno like never before."

Throughout the year, the Mizuno Experience Center will host a variety of public and private events and professional athlete appearances in addition to visits by the Mizuno craftsman (glove and bats), Mizuno Golf Tour truck, Atlanta artists and advanced exclusives of the latest premium Mizuno gear. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2022

New US legislation to fix import loophole, boost oversight unveiled

Earl Blumenauer, chairman of the US House of Representatives ways and ...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

China’s garment industry earned $209 bn in revenue in Jan-Nov 2021

About 12,659 garment companies of China earned a combined operating...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

AmCham says RCEP aligns with economic reforms in Philippines

AmCham Philippines has joined the call for the immediate concurrence...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Christopher Astley, INDA

Christopher Astley
INDA

<font face="Arial, sans-serif"><span style="font-size: 16px;">INDA,...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Chico’ FAS
Asos
Groz-Beckert East Asia LLP
OVS Hong Kong Sourcing Ltd.
Arvind Limited
Permoda(Koaj/Armi/Pronto/Bkul)
Sportswear Company Spa
Puma
Reiter India Private Limited
Splash
Esprit Europe Services GmbH
J ;& P Coats
IKEA of Sweden AB
Chori Company Limited
Gokaldas Exports Limited
Desigual - ABASIC, S.A.
T.T. Limited
Lifestyle
Benetton Group
Landmark Group
Rosset ;& Cia Limited
Maceton Limited
G-Star Raw C.V.
KIABI
Tory Burch Hong Kong Ltd
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Alix Partners
Cat Tuong Real Estate Group Joint Stock Company
THE BOMBAY DYEING ;& MFG.CO. LTD
Amazon China
Walmart
Lululemon Athletica Inc
Vardhman Textile Ltd
Babyshop
Grasim Industries Limited
SYNERGIES HONG KONG LIMITED
TESCO INTERNATIONAL SOURCING LIMITED
Tommy Hilfiger
Aquarelle Clothing Limited
PVH Corporation
BIMBA ;& LOLA SL
Helly Hansen Far East Ltd
Vianney Textil Hogar S.A. De C.V.
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
NITI Aayog
The LYCRA Company Singapore  Pte. Ltd
Phong Phu international JSC (PPJ)
H;&M Hennes ;& Mauritz (Far East) Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Eastman Chemical Company
Sainsbury's Argos Asia Limited
Truetzschler India Private Limited
Bluestem Global Sourcing Limited
Hela Clothing Pvt Ltd
Under Armour Global Sourcing Ltd
Boardriders Asia Sourcing Limited
Abit
Green Fibre
International Textile Manufacturers Federation
Target Corporation (MN)
Gap International Sourcing Limited
Alison Hayes Romania
IDH – The Sustainable Trade Initiative
Rayonese Textile Inc., Division de Culp Inc.
MAS Active / MAS Kreeda / MAS Bodyline
Recron Polyester from Reliance Industries Limited
Seasalt Limited
Aramark Uniform ;& Career Apparel, LLC
Hirdaramani International Export Private Limited
Decathlon
Tchibo GmbH
The Top Form Brassiere Manufacturing Company Limited
C;&A Sourcing International Ltd
Sportmaster Ltd.
Gloria Jeans
Gatsby Africa
BIANCA
LC Waikiki
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
John Varvatos
Page Industries Limited (Bangalore)
Brandix Lanka Limited
Lacoste (Wanchai)
Guess Europe Sagl,
Huntsman (Singapore) Pte Ltd
Lisa S.P.A.
Restoque S.A.
Etam Group Strategy Hong Kong Limited
KAS Direct Sourcing
SHAHI Exports Pvt Ltd

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search