Soni will focus on setting the strategic direction for Jabong and drive growth and profitability for the business in her new role, Myntra said in a statement.
Soni has diverse experience in strategy, operations and marketing with a passion for advanced big data analytics. In her previous role as executive vice president for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.
Prior to joining Star India, she was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, the UK, Singapore and Bhutan. She is credited for starting McKinsey’s Scientific Marketing practice for India.
An MBA from XLRI, Jamshedpur, Soni has also worked with Infosys as a software engineer at the beginning of her career. (RKS)
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