Sane Retails will essentially be responsible for selling Myntra’s private brands, resulting in the latter reducing its dependency on Vector E-Commerce, the largest vendor of Myntra until now.
Sane Retails is likely to become an alpha vendor of Myntra as the e-commerce platform will give it access to its fulfilment centres to store inventory and logistics infrastructure to ensure relatively fast deliveries, according to media reports.
As opposed to with other third-party vendors, Sane Retails will allow Myntra to have more control over discounting, pricing, commissions and sourcing. The partnership is also expected to boost the sales of Myntra’s private fashion labels. They currently account for the e-commerce portal’s 22-23 per cent of the overall sales.
Vector E-Commerce has contributed close to 80 per cent of the company’s sales. (KD)
Fibre2Fashion News Desk – India
| On 26th Jan 2022
Vietnam-US trade hit $111.56 billion in 2021, up by nearly $21...
The use of coal and water for energy in Turkey reduced in 2021, while ...
| On 26th Jan 2022
The Trade Organisation Bill, 2022, aimed at allowing foreign traders...
Jindal Worldwide Ltd
Indian MMF sector to become globally competitive
Fabric selection & recommendation based on client's brief
Cannot see the world breaking away from cotton & polyester
Seraphine is a British maternity brand providing affordable luxury fashion ...
Established in 2018, Forsarees is a socially driven business enterprise,...
Dhirubhai & Arvind Shah
It supplies synthetic fabrics to top international brands like M&S,...
Wearable Technology Lab, University of Minnesota
A new study led by researchers at the University of Minnesota's Design of...
Freudenberg Performance Materials is a leading global manufacturer of...
Freudenberg Performance Materials
Asmita Marwa Design
Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...
Sujata & Taniya Biswas
Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...
Ramya Rao & Kavea R Chavali
<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.