Home / Knowledge / News / Apparel/Garments / MySize appoints Jessica Hoopfer as director of US Sales

MySize appoints Jessica Hoopfer as director of US Sales

Jan '19
Courtesy: MySize
Courtesy: MySize
MySize, the developer of smartphone measurement solutions, has appointed Jessica Hoopfer as its director of US Sales. Hoopfer will oversee all US sales initiatives and personnel, with an aim of introducing My Size's suite of smartphone measurement solutions to US businesses seeking innovative technologies within fashion, retail, shipping, and DIY.

Prior to joining My Size, Hoopfer served in a variety of sales, operations, and growth roles, most recently as director of Global Strategies and Growth – Retail for NAPCO Media. She also served as head of Americas - Operations and Sales for Rakuten FitsMe, a fit recommendation technology for retailers. Hoopfer has experience working with Fortune 100, 500, and 1000 retail brands, growing sales development teams, and showcasing the impact fit technologies can have on a business's operations, sustainability, and consumer experience.

"Consumer behaviours when shopping online are changing, and retailers need to make a concerted effort to meet demand. It's no longer just about convenience; consumers want a personalised shopping experience that ensures they can buy exactly what they need without worry of an incorrect purchase that causes inconvenient returns," said Hoopfer. "My Size has a suite of smart measurement technologies for retailers that can significantly change the way consumers shop online every day. I'm excited to join My Size as the company continues its US focus, and look forward to bringing powerful retail solutions to businesses and brands across the country."

This is the second strategic sales hire My Size has made in the last month as it continues an emphasis on the US retail market. In December of 2018, the company added Tao Fleury as its US sales manager.

"We believe Jessica's experience working directly within the fit technology space will be a tremendous asset to My Size. Her relationships working with US retailers and brands will be an important asset as we continue to push our suite of sizing technologies into the market and grow our US-based sales team," said My Size CEO, Ronen Luzon. "We are thrilled to have Jessica join My Size, and to utilise her expertise to lead our US sales team and educate the market on how our technologies can positively impact their business and their customers." (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 10th Jul 2020

US, Kenya launch negotiations for free trade agreement

United States trade representative Robert Lighthizer and Kenya...

Pic: Shutterstock

E-commerce | On 10th Jul 2020

Commonwealth, ILO join partnership for inclusive e-com

The global 'eTrade for All' initiative, which aims at making digital...

Pic: Nike

E-commerce | On 10th Jul 2020

Nike Rise unveiled in Guangzhou as new store concept

Nike recently introduced Nike Rise, a first-of-its-kind store...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search