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MySize developing an app for offline apparel shopping
14
Mar '17
Courtesy: MySize Inc
Courtesy: MySize Inc
MySize Inc, developer of proprietary, smartphone measurement applications for apparel industry, e-commerce, shipping and parcel industry, has begun developing a new application meant to support offline shopping. This new app, which is yet to be given a brand name, is intended to support on site retail sales also, by encouraging return visits. 
 
Sales people in a shop would use this app to create a measurement profile for customers present at the store and it can be used for future purpose, on or offline. This indeed is likely to encourage return visits and increase customer loyalty together with their retention.
 
Ronen Luzon, CEO of MySize said, "To date, it's been all about the online clothes shopping, which continues to grow at lightning speed. However, offline retail remains the bigger piece of the pie and a very important market. Our intention is to improve the shopping experience for all customers, whether shopping on or off line so that can always choose the right size, the first time.  And, like we always say, happy customers mean less returns and better profits for retailers. It's a win-win situation for everyone."
 
MySize Inc. has developed a unique measurement technology based on sophisticated algorithms and cutting edge technology with broad applications including apparel industry, e-commerce, shipping and parcel industry measurement.  This proprietary technology is driven by several patent-pending algorithms which can calculate and record measurements in a variety of novel ways. (PA)
 

Fibre2Fashion News Desk – India


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