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MySize launches apparel measurement app for retailers
Jul '17
Courtesy: Mysize
Courtesy: Mysize
MySize Inc, developer of proprietary, measurement technologies using smartphones, has announced the launch of RealSize apparel measurement app meant for retailers at the Apple app store. The RealSize application is a white label, apparel measurement application developed by MySize and is based on the company’s customisable TrueSize technology.

With the formal launch of RealSize, TrueSize is now available to any retailer interested in personalising its customer service, reducing online sales returns and increasing user conversion, said the company in a press release. RealSize will make its debut on the Trucco website and will be available to Trucco’s customers in Spain.

“Online clothing shoppers now have the power to choose the right size garment every time, based on the measurements that they take with their TrueSize or associated white label product app. No more wasting time or money with incorrect size selections and returns. It’s a win-win situation for both retailer and customer,” said Billy Pardo, chief of product at MySize Inc.

RealSize recommends the appropriate size of the garment of choice on the Trucco website based on the measurements calculated by analysing an article of clothing from the customer’s own wardrobe. For example: a customer loves a shirt he saw on the Trucco website and wants to buy one in the size that will match, as closely as possible, with his favourite and best fitting shirt. To achieve this, customers first download the RealSize app on their mobile phone. Then, they follow the instructions and use the app to measure their favourite shirt from their closet. The calculations are then processed and the customer is sent the recommended size of the new shirt to choose.

Ronen Luzon, CEO of MySize Inc, said, “Today marks a major milestone for MySize in online retail. We very much appreciate Trucco’s valuable partnership, from the testing phase through to the launch on the Apple app store, and their clear understanding of the enormous benefit RealSize will bring to their store and customers. For example, MySize’s technology not only has a high level of accuracy but, it also increases conversion from shopper to buyer. Moreover, the app seamlessly integrates into a retailer’s website. We look forward to continuing our strong relationship with Trucco as well as helping other retailers worldwide to benefit from the many deliverables of MySize’s technology.” (KD)

Fibre2Fashion News Desk – India

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