Naked Brand unveils key executive management appointments

20 Jan '20

3 min read

Pic: Shutterstock

Naked Brand has announced new key executive management appointments under chief executive officer, Anna Johnson across finance, retail, technology, logistics, and merchandise departments to lead the business through the completion of the strategic turnaround and back to profitability. Naked Brand is a leading intimate, apparel, and swimwear company.

Cheryl Durose joins Naked as chief financial officer, having formerly spent ten years at the Warehouse, where she oversaw the finances of several brands with a combined $1 billion in sales annually. Previously, she held several senior finance roles with Adidas UK. Durose brings with her substantial experience in retail operations and strategic financial planning of public companies. She previously worked closely with Johnson at the Warehouse where Johnson served as general manager prior to re-joining Naked as CEO, according to Naked Brand.

Angela Mana-Tupara has been appointed general manager - retail, bringing with her over 13 years of experience in retail operations and senior management. Mana-Tupara joins Naked from the global firm Cotton On, where she sat on the executive team leading strategic projects, including spearheading the Cotton on Kids brand.

Chin Edirisuriya joins Naked as general manager - technology and transformation, joining the company from Hewlett Packard, where he spent nine years in senior leadership positions. Most recently Edirisuriya led the PC category business, driving 16 quarters of growth and leading several strategic transformation projects. Prior to HP, Edirisuriya worked with current Johnson at Harvey Norman.

Lyle Cardy has been appointed as general manager - logistics, joining the company from the Warehouse, where he led several strategic initiatives to solidify the Warehouse group’s distribution, logistical network and supply chain. Cardy’s depth of experience in all aspects of logistics is expected to help drive operational synergies throughout Naked’s global operating platform.

Kirsty McKeown re-joins Naked as general manager - merchandise, having previously worked with Naked in numerous merchandise roles over a nine-year period. Immediately prior to re-joining Naked, McKeown served as head of merchandise at Signature Rugs, leveraging her extensive experience in overseas sourcing and production to drive forward key initiatives.

“I am truly thrilled to announce this suite of key hires, each a seasoned operator in their respective fields, who I have no doubt will create value for Naked and its shareholders. I would like to thank David Adams, our interim chief financial officer prior to Durose’s hire, for his hard work to get Naked to where it is today. We all wish him the best in his future endeavours. On the corporate level, our strategic turnaround is progressing, and I look forward to what the future holds for our revitalised company,” Johnson said.

Fibre2Fashion News Desk (GK)

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