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Nandan Denim launches reusable face mask 'CareMask'

Jul '20
Pic: Nandan Denim Ltd
Pic: Nandan Denim Ltd
As a contribution in the country’s battle against COVID-19 pandemic, Nandan Denim Limited (NDL), India's leading manufacturer of denim fabric, has launched protective fashion denim masks. Named 'CareMask', these unisex masks are designed for all denim lovers, and are available as both double and triple layered making them comfortable for everyday use.

"As COVID-19 tightens its grip the world over, the Indian government has made it mandatory to cover your face with masks at public places. Amidst the pandemic, face masks have been included in the list of essential commodities. Considering the sudden surge in requirement, Corporates must act quickly to boost the supply of masks," NDL said in a press release.

The 'CareMask' collection consists of masks in Polka Print, Palm Print, 5 Dot Print, Star Print, Laser Print and Indigo. The fabric is 100 per cent cotton and anti-bacterial & anti-viral treated, thus making it comfortable for use for extended periods of time. The texture makes it light and comfortable to wear with good breathability. The masks are reusable and can be washed up to 30 times without diminishing their properties.

“Ever since the lock down was implemented, we have been thinking of ways to contribute to the efforts of the Government. Times have changed drastically, and we need to do our part to keep the communities safe. We have started the production of masks keeping all hygiene and safety measures in mind. The unique characteristics of our masks will provide adequate protection to the users. It is an environment friendly product as it is reusable and made of cotton. We are monitoring the demand presently and will be manufacturing as per the needs of the market,” said NDL CEO Deepak Chiripal.

“People may unknowingly infect others by sneezing or touching face. Virus can be controlled to quite an extent with the use of mask as it acts as a barrier as it forms a seal over the nose and mouth and filters the air coming in or out. It is a precaution not just for you but for others as well,” added Chiripal.

Fibre2Fashion News Desk (RKS)

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