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Net-A-Porter unveils Net Sustain

24
Jun '19
Pic: YNAP
Pic: YNAP
Net-A-Porter, a premier luxury fashion destination, has unveiled Net Sustain, a platform to highlight and celebrate the brands sold on site that meet the business’ criteria for sustainability. This will help customers identify the brands and products which meet the sustainability criteria. The platform will feature 26 brands and 500 products initially.

Every item within Net Sustain meets one or more of five key attributes ranging from considered materials and processes to reducing waste in their supply chain, taking into account human, animal and environmental welfare and aligning with internationally recognised best practices in the fashion and beauty industries. Products and brands featured in Net Sustain will be displayed in a dedicated section of the site and will be badged so that customers can easily identify items that meet the sustainability criteria.

Key brands to be featured include exclusive capsules from Stella McCartney, Mother of Pearl x BBC Earth and Maggie Marilyn, alongside seasonal and core styles from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.

The launch of Net Sustain initially focuses on a fashion with new drops added throughout the season. Net Sustain will expand to include more brands and products over time, including the addition of beauty within the next year. Net Sustain highlights an approach where sustainability goes hand in hand with designer fashion.

“This is an important milestone in our sustainability journey at Net-A-Porter. We have always wanted to provide our customer with the best products and allow them to make informed choices when shopping on the site. Our sustainable edit provides our customers with the knowledge they need, understanding that they can trust that these brands have been carefully reviewed and meet our criteria for inclusion. Our aim is to give a voice to the brands that are truly making positive changes by providing them with a platform to highlight their best practice,” Elizabeth von der Goltz, global buying director, Net-A-Porter, said. (SV)

Fibre2Fashion News Desk – India


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