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New Balance Athletics names Joe Preston as new CEO

Nov '18
Joe Preston/Courtesy: New balance
Joe Preston/Courtesy: New balance
New Balance Athletics has announced that the company has appointed Joe Preston as the new president and chief executive officer (CEO) of the company. Rob DeMartini, the present president and CEO will step down, effective December 31, 2018. New Balance Athletics is a leading global athletic apparel company which is headquartered in Boston, US.

Preston, currently chief commercial officer, began his New Balance career in 1995 as senior product manager, running and custom products. He was named vice president, International, Asia/Pacific in 2002, and vice president, International in 2005, and was promoted to executive vice president, international in January 2008. He was later named to lead the brand’s global product, R&D and sports marketing, according to a New Balance press release.

“Over the past 23 years, Preston has demonstrated strong leadership skills, commitment to the business and the customers we serve, and a strong passion for building a culture that recognises and rewards the value and contributions of each of our associates,” Jim and Anne Davis, founders of the company said.

“I’m honoured and humbled to take on this role and want to thank Rob for his leadership over the past 12 years. We have an incredible team of associates and partners around the globe and together we will drive even greater speed, agility, and innovation in this modern age of retail and continue to build this iconic brand while strengthening our purpose-driven culture,” Preston said.

DeMartini joined New Balance in May 2007 from Tyson Foods where he was Group vice president, consumer products. Prior to that, his career at Proctor & Gamble spanned more than 20 years, beginning in their food & beverage division and including management roles with the Gillette Company, North American Snacks, and Millstone Coffee. (GK)

Fibre2Fashion News Desk – India

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