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Ashworth is lead apparel vendor for US Open 2006-09
22 Dec '05
3 min read
California based leading golf wear maker Ashworth Inc announced that it has signed a long-term contract with the United States Golf Association to serve as lead apparel vendor for the U.S. Open for the 2006 through 2009 seasons.
This achievement represents an unprecedented second term agreement following the initial four-year term, in which Ashworth captured lead apparel vendor status for the U.S. Open in the years 2001 through 2004.
Mary Lopuszynski, Director of Licensing & US Open Merchandising, commented, "Company initial four-year agreement with the Ashworth brand proved to be a very successful partnership as evidenced by decision to continue the relationship for another four years. The US Open merchandise pavilion provides attendees with an opportunity to see a broad selection of golf's greatest brands."
In total, as of the end of 2009, Ashworth will have retained prestigious U.S. Open lead apparel vendor status for nine years running, (Ashworth was also named lead apparel vendor for the 2005 U.S. Open through a one-year contract with the Pinehurst Resort), an honor never bestowed on any apparel company in the history of the U.S. Open.
Under its agreement with the USGA, for each event, Ashworth will provide merchandise tent fixtures for the merchandise pavilion spanning 36,000-plus square feet, and official volunteer uniforms for over 5,000 volunteers.
Ashworth will also showcase a complete range of its products in premier locations inside the merchandise tent. The merchandise pavilion will feature professionally designed interiors and amenities such as air conditioning, carpeting, video displays, music and luxurious wood fixtures to rival upscale department store settings.
This achievement represents an unprecedented second term agreement following the initial four-year term, in which Ashworth captured lead apparel vendor status for the U.S. Open in the years 2001 through 2004.
Mary Lopuszynski, Director of Licensing & US Open Merchandising, commented, "Company initial four-year agreement with the Ashworth brand proved to be a very successful partnership as evidenced by decision to continue the relationship for another four years. The US Open merchandise pavilion provides attendees with an opportunity to see a broad selection of golf's greatest brands."
In total, as of the end of 2009, Ashworth will have retained prestigious U.S. Open lead apparel vendor status for nine years running, (Ashworth was also named lead apparel vendor for the 2005 U.S. Open through a one-year contract with the Pinehurst Resort), an honor never bestowed on any apparel company in the history of the U.S. Open.
Under its agreement with the USGA, for each event, Ashworth will provide merchandise tent fixtures for the merchandise pavilion spanning 36,000-plus square feet, and official volunteer uniforms for over 5,000 volunteers.
Ashworth will also showcase a complete range of its products in premier locations inside the merchandise tent. The merchandise pavilion will feature professionally designed interiors and amenities such as air conditioning, carpeting, video displays, music and luxurious wood fixtures to rival upscale department store settings.
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