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Chieftex to launch new anti-UV product range at Performance Days

11
Nov '11
For the upcoming Performance Days road show in November 2011, Chieftex will be launching a new anti-UV product range combining total protection from the sun's harmful rays with an innovative cooling effect that provides extra comfort in hot weather conditions.

The market for UV-protection continues to expand as outdoor athletes and brands come to realize the importance of sun protection and fabric suppliers, such as Chieftex, develop innovative products to address these concerns. The Taiwanese company's latest addition to the dynamic market segment is a fabric range that pairs sun protection with a cooling effect, helping athletes stay comfortable however high the mercury rises.

A supplier of the casual, sports, outdoor, ski and work wear markets, Chieftex is well-known for its innovative collection of functional fabrics. The company's latest performance textile concept pairs exceptional UV protection (UPF 50+ to 100+) with a cooling sensation, ideal for hot weather sports.

To achieve the dual performance, Chieftex combined two yarns: a UV-blocking filament and a full dull polyester filament with a special cross-section that cools the body. A nano-sized cooling mineral is integrated into the filament to boost the cooling capacity of the fiber. The special cross section improves humidity diffusion and moisture release, which contribute to cooling the body during exercise.

Fall-Winter 2012-2013 trends focus

Key items Chieftex will be presenting for Fall-Winter 2012-2013:
• Fancy patterned woven fabrics for outerwear jackets and skiwear
• Stretch and non-stretch pantweight fabrics
• Eco-friendly Sorona waterproof-breathable and stretch fabric in jacket and pant weights
• Four way stretch yarn dyed nylon in shirtweights
• Ultra lightweight 20d fabrics for down jackets
• Neon and flame-retardant fabrics for workwear

Established in 1985, Taiwan-based Chieftex specializes in functional fabrics for the casual wear, sportswear, outdoor wear, skiwear and workwear markets. Key high performance fabrics developed the company by include wicking, quick drying, antibacterial, waterproof-breathable coatings and laminates, DWR finishes (PFOA/PFOS free) as well as neon (EN471) and flame retardant references.

Chieftex is recognized for its highly innovative product ranges. The growing importance of environmental issues has led the company to develop an extensive range of fabrics with reduced ecological footprints. The company's Recycled and Eco-fabric ranges are popular with customers around the world.

Performance Days


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