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Xiniya Fashion opens fifth flagship store in Quanzhou

15
Nov '11
China Xiniya Fashion Limited announced the opening of its fifth flagship store in the city of Quanzhou, Fujian Province. The new flagship is 450 square meters, or 4,840 square feet, and complements thirteen other Xiniya stores in Quanzhou.

With a population of over six million inhabitants, Quanzhou is a vibrant second-tier city in China that reported GDP growth of 12.8% in 2010 and GDP growth of 13.6% through June 2011. Disposable income growth was 9.8% in 2010 and 12.8% in the first half of 2011. Retail sales of consumer goods grew at 17.0% for both 2010 and for the first six months of 2011.

"We are pleased to open another flagship store in a fast growing city that meets our expansion criteria. In terms of design, this new store is the most impressive among our flagships. It is multi-level and will feature Xiniya's complete line of menswear, shoes and accessories. The atmosphere is modern and sophisticated, and should resonate well with our aspirational male customer between the ages of 25 to 45 years,'' said Qiming Xu, Chairman and Chief Executive Officer.

This new flagship is Xiniya's fifth flagship store. Other flagships include Xiniya's company-owned store in Jinjiang, Fujian Province, where its corporate headquarters were located before relocation to Xiamen in November 2011. In July 2011, Xiniya's distributors opened three flagship stores, in Zun Yi, Guizhou Province, in Harbin, Heilongjiang Province and in Chengdu, Sichuan Province. These flagships stores are also located in second-tier cities, which have had higher GDP growth rates compared to first-tier cities, such as Beijing, based on 2010 figures.

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 28 distributors.

China Xiniya Fashion Limited


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