Home / Knowledge / News / Apparel/Garments / Exporter Brandix projects doubling in size in 4 years

Exporter Brandix projects doubling in size in 4 years

18
Nov '11
Sri Lanka's single largest apparel exporter, Brandix, expects to double in size over the next four years even as it substantially reduces consumption of natural resources and shrinks its carbon footprint, a representative segment of international suppliers to the industry have been told.

Supply chain representatives from 15 countries, who were brought together in Colombo by Brandix Apparel at a high-powered Vendor Summit, were given a persuasive account of the growth of the Group over the past 10 years and a thought-provoking visage of the opportunities and potential of the future.

As a Group, Brandix has grown 47 per cent year-on-year for the past 10 years and doubled in size over the past four years despite the vicissitudes of global markets and economies, delegates to the summit learnt. This was the fourth such summit organised by Brandix for vendor partners. This year's theme was 'Winning Solutions.'

Brandix Director Udena Wickremesooriya said this exponential growth was also reflected in product categories as well as in customer accounts. Over just five years, companies in the Brandix Group had doubled, tripled and quadrupled, their volumes for top international labels, he said.

Stressing that "It is customer positions that drive us, not just the numbers," Mr. Wickremesooriya explained that this growth had largely been achieved by focusing on simple fundamentals such as on-time delivery, price, speed, product and the sustainability platform, with commitments to Greener products, organic cotton, Fair Trade certifications and the Better Cotton initiative.

"The message behind all this is that there is substantial opportunity for further growth for Brandix and the Group's vendor partners," he said.

Elaborating on the Group's progress in the sphere of Green manufacturing, Iresha Somaratne, Head of Environment & Energy Management at Brandix said the Group had reduced its Carbon Footprint by 22 per cent since 2009 and was well on target in achieving a 30 per cent reduction by 2012. Water consumption had been reduced by 47 per cent from 2010 to 2011, and the target of zero solid waste to landfill had been already been achieved, he said. Quoting the findings of a recent international survey, he said 50 per cent of customers had expressed a preference to buy goods and services from environment-friendly companies, and 75 per cent of them were willing to pay more for such products.

Brandix CEO Ashroff Omar in his presentation identified rapidly shrinking lead times as one of the biggest challenges for the apparel industry. The growing demand for 'instant gratification' by trend-driven consumers could result in manufacturers being given hours rather than days to deliver new designs within the next 18 to 24 months, he said.

In order to respond, the apparel industry would have to "redefine collaboration" by finding ways to use the latest advances in information technology to completely integrate the multiple supply chains of vendors, manufacturers and retailers to create visibility and deliver flawlessly at high speed, Mr. Omar said.


Must ReadView All

VITAS suggests ways to reduce Vietnam's fabric import rise

Textiles | On 18th Jun 2019

VITAS suggests ways to reduce Vietnam's fabric import rise

Quickly setting up industrial parks for textile and dyeing industry,...

Pic: University of Sheffield

Apparel/Garments | On 18th Jun 2019

RMG firms failing to deliver on living wage promise: study

Global garment companies are failing to meet living wage promises to...

Millennials will equal 40% of global luxury market by 2025

Fashion | On 18th Jun 2019

Millennials will equal 40% of global luxury market by 2025

Millennials will represent 40 per cent of the global personal luxury...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search