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'Desi Boyz' starcast unveils apparel line at Shoppers Stop

21
Nov '11
It was a moment to cherish for Shoppers Stop when the entire lead starcast of Eros International's Desi Boyz, which includes John Abraham, Chitrangada Singh, Akshay Kumar and Deepika Padukone, launched the stylish 'Desi Boyz' apparel collection exclusive for the retailer.

The 'Desi Boyz' collection would be featured across all Shoppers Stop outlets under its exclusive and popular youth brand 'Life'. The brand well reflects the vivacious, youthful and lively appeal of the ever-energetic stars.

Through the launch of the new collection, the retailer intends to present its customers with a real time opportunity to smarten up their wardrobes with the elegant fashion line from the much awaited movie 'Desi Boyz'.

John Abraham's charisma comes alive in the casual appeal of brand Life's men's range. The star's indispensable relaxed look is well-mirrored in classic white shirts, jackets, hooded sweatshirts, bold coloured Tees with Desi Boyz logo and in funky prints on Tees.

Akshay Kumar's smart macho style also cannot be overlooked. The star's appeal is perfectly reflected in brand's funky printed Tees, hooded T-shirts and jackets. Also, his optimistic and playful attitude in the movie is mirrored in brand Life's collection of hot shorts and sporty, printed tees. Besides this, the cargo shorts and full length pants with baggy pockets are also included in the range to give it all inclusivity.

Imitating Deepika and Chitrangada's styles and casual-on-purpose collections is the best way for college going girls to keep in style.

Vinay Bhatia, Senior Vice President, Marketing and Loyalty, Shoppers Stop Ltd. said the company has always provided its customers with that extra edge by offering them the style solutions sought by them. He said that they at Shoppers Stop have meticulously tracked how Bollywood trends have inspired the viewers to follow the styles it depict and have met great success in the past as they implemented these notions and introduced apparel lines influenced by movies like Love Aaj Kal, Om Shanti Om, Break ke Baad and Karthik Calling Karthik.

'Desi Boyz' is the funkiest representation of the Bollywood style and the casual appeal and vivacity of the starcast is certain to lead the fashion trends during the current season, he said and thus invited all the fashion followers to drop in to Shoppers Stop to explore the collection and revamp their wardrobes with new in-style collection.

Fibre2fashion News Desk - India


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