Home / Knowledge / News / Apparel/Garments / Charles Vögele defines new group management structure

Charles Vögele defines new group management structure

23
Nov '11
Since September 2011, Group Management has been made up of two members, CEO Frank Beeck and CFO Markus Voegeli; but in future there will be two additional Group Management posts: a COO (Chief Operating Officer) and a CCO (Chief Commercial Officer).

The CCO function will be handled by Frank Beeck in tandem with his CEO role. This new post covers product development, sales and corresponding marketing activities. The COO role covers quantity planning, merchandise procurement and logistics. The search for a COO has begun.

To ensure the best possible continuity in the company's management, Hans Ziegler supported the Group Management following the change in operational management in September 2011. Hans Ziegler will in future concentrate on his function as Chairman of the Board of Directors of Charles Vögele Holding AG, thus returning to his original role.

Another central measure concerns the clear positioning and focusing of the Charles Vögele brand. “If we want to thrive in the current environment, the company needs clearer market positioning and a sharper profile.

Our three current main brands Casa Blanca, Biaggini and Kingfield are not enough distinguished by our customers,” says Frank Beeck. Group Management will therefore concentrate in future on the strong overall Charles Vögele brand, and drop the separate Casa Blanca, Biaggini and Kingfield brands.

All collections will be run under the Charles Vögele brand. The different styles of clothing will be distinguished by the way they are presented in stores. “We will continue to have different styles of clothes in our stores, but they will all appear under the same brand name.

The way that items are presented and the communication that goes with them will be more targetgroup specific, so that the different styles are easy for customers to identify,” explains Frank Beeck. Implementation of this new brand strategy should be completed by the time the 2013 spring/summer collection arrives.

Markets still difficult
The challenging economic environment, the strong Swiss franc – which is hurting results in the second half-year too – and the unusually warm autumn have all had a negative effect on Charles Vögele Group's sales over the last few months. Added to this were internal logistics problems associated with the opening of the new distribution centre and its integration into the process organization. Due to these negative factors themanagement expects today a clear deterioration of the operative result in the second half of the financial year 2011 compared with the first half.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

GMAC dissatisfied with EU following partial EBA suspension

Expressing disappointment over the February 12 decision by the...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Clothes are no more bound by gender

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG &amp; Co KG manufactures flat knitting machines....

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search