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Games Makers designs are modern & sustainable

23
Nov '11
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) unveiled the designs of the Games Maker uniform that will be worn by around 70,000 volunteers and 6,000 LOCOG staff and the Technical Officials uniform which will be worn by around 4,500 Technical Officials during the London 2012 Games.

The uniforms will be a visible presence for the millions of spectators who will be coming to London and the rest of the UK next year. They fulfil all the necessary practical criteria for a diverse range of Games Makers, LOCOG staff and Technical Officials to undertake the varied roles that will be required during the Games.

The design of the Games Maker uniform has drawn inspiration from the heritage and culture of the UK, influenced by the historic Grenadier Guards uniform and British Sporting heritage – including the London 1948 Games, Wimbledon Tennis and Henley Regatta but with a twist that reflects British quirkiness and modern design.

The Games Maker uniform, designed by LOCOG in association with London 2012's official sportswear provider adidas, has a deep purple and poppy red colour scheme. The colour combination is based upon a contemporary twist of a regal purple and vibrant Grenadier Guards red. The combinations of vibrant and fresh colours will provide a distinctive look and allow Games Makers to stand out in the crowd.

The details on the uniform evoke the pride and heritage of the United Kingdom. The colours and details on the uniform celebrate the best of British sport, history and fashion.

The uniform mixes key aspects from modern sportswear - including the cut, fabric and ergonomic seams - to ensure they meet comfort and functionality requirements.

Key features of the uniform include the particular cut of collar, epaulettes and singular metal buttons. The jacket has a turn-back feature to suit different arm lengths. Different-coloured epaulettes will identify specific groups, with white for medical staff, red for Team Leaders and green for anti-doping personnel.

Games Makers who will be volunteering and working at both the Olympic and Paralympic Games will have the same uniform. The logo will change on the back and front of the jacket from Olympic to Paralympic and Games Makers will receive new t-shirts and a hat. However, the trousers, shoes and other accessories will remain the same.

LOCOG, in association with British retailer and London 2012's official clothing and homeware supplier Next, designed the formal wear uniform that will be worn by Technical Officials during the London 2012 Games. The formal wear is also inspired by British heritage but with a modern twist.

Key features of the Technical Officials uniform include engraved buttons with Big Ben and the Houses of Parliament, embroidery under the collar featuring the distinctive London sky line, the official's oath as a label and lining inside the suit featuring iconic London buildings including the Gherkin and the London Eye.


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