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“Prefer green clothing if priced as non-green ones” – Brandix urges buyers

24
Nov '11
Brandix Lanka Ltd., Sri Lanka's largest end-to-end apparel solutions provider and a leading apparel exporter, has urged its buyers from across the globe to prefer green clothing if they are priced the same as non-green ones, and thereby back the Sri Lankan apparel industry's drive for sustainable production.

Retailers have been advocating the idea of sustainable and ethical production, but while procuring the goods, they only focus on price and prefer placing orders based on lowest cost, Brandix Lanka Chairman Ashroff Omar said while addressing the South Asian Leadership Forum, a discussion forum held as a part of the Sri Lanka Design Festival, which drew participation of world apparel industry players.

He clarified that he is not asking the retailers to procure green products by paying higher prices, but said they should draw a line between green and non-green products and recompense producers of green products through other non-monetary means.

Over the past few years, the domestic apparel producers in Sri Lanka have attempted to add more environmental sustainability element to their units, but the present economic slump in the Western economies and the rising demand for low cost items has brought the sustainability of this green policy under scanner.

Mr. Omar stated that Brandix is transforming its two more units into green units, and added that the concept is commercially viable even with the large costs involved.

He said the global buyers should view ethical or eco-friendly garments as a value-addition that can cater to the rising consumer demand for sustainable production.

If a producer of green garments is offering his goods at the same price as usual ones, buyers should give preference to buying green products, as this could be a win-win situation for both the garment producers and global buyers. While green units would benefit with increased volumes, the retailer would not have to bear any extra cost for the products which are environmentally more sustainable, the Brandix Lanka Chairman reasoned.

Sri Lankan apparel exports for the current year have grown by 45 percent over last year and the domestic industry claims that it has enough orders to go on till January-end.

Fibre2fashion News Desk - India


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