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Wet Seal's new Blink store to feature fashion denim & apparel

25
Nov '11
BLINK, a young women's denim-focused store, owned and operated by The Wet Seal Inc., will join the collection of shopping and entertainment destinations located in Downtown Disney West Side at the Walt Disney World Resort in Lake Buena Vista, Florida. BLINK features the latest trends in denim and fashion tops, as well as accessories to complete a desired look.

The BLINK concept was developed out of Wet Seal's strong denim focus and serves as an extension of the brand. Blue Asphalt by Wet Seal, Wet Seal's exclusive label, will offer a selection of five fits, three lengths and over twenty washes, making it possible for nearly everyone to find her signature fit. BLINK also will carry fashion denim brands, which include an array of trend-focused styles. "Denim Stylists" will be available to offer a high level of service and product knowledge to every Disney guest.

"We are excited to open BLINK in this highly trafficked tourist area. The opportunity helps to further expose and reinforce the Wet Seal brand as a fashion destination," said Susan McGalla, chief executive officer of The Wet Seal, Inc. "The store design reflects the refreshed concept, layout, and color palette representative of Wet Seal's brand direction."

This location will be the second BLINK by Wet Seal located at a Disney Resort. BLINK is already a destination at Downtown Disney adjacent to Disney California Adventure and Disneyland Park in Anaheim, California.

Headquartered in Foothill Ranch, California, The Wet Seal, Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of October 29, 2011 the Company operated a total of 550 stores in 47 states and Puerto Rico, including 464 Wet Seal stores and 86 Arden B stores.

Walt Disney World Resort is a contiguous 40-square-mile, world-class entertainment and recreation center located at Lake Buena Vista, Fla., 20 miles southwest of Orlando. The Walt Disney Co. has a rich legacy of creativity and exceptional storytelling that brings families together in unique and memorable ways. Creative excellence is coupled with a strong commitment to community service and diversity.

The Wet Seal Inc


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