Home / Knowledge / News / Apparel/Garments / Order value growth flat in Q2 trade fair - Li Ning

Order value growth flat in Q2 trade fair - Li Ning

26
Nov '11
Li Ning Company Limited, one of the leading sports brand enterprises in China, announces the conclusion of LI-NING Brand Products Trade Fair for the second quarter of the financial year 2012. The order value growth was flat on a year-on-year basis.

As for apparel products, both the average retail selling price and order volume posted low-single digit percentage declines; whereas for footwear products, the average retail selling price grew mid-single digit percentage and order volume recorded high-single digit percentage increases. Looking at the consolidated figures, future order value of the first half 2012 grew at low-single digit percentage year on year.

Mr. Zhang Zhi Yong, CEO of the Group, commented, "Although the order value of this Trade Fair did not sustain the growth momentum seen in the Trade Fair of the first quarter, we believe that these results are within our expectations as we are still in the middle of repositioning our products. Also, during the last month, we did not see significant improvements at the retail level compared with the third quarter.

We envisage the competitive landscape of the sporting goods industry to remain challenging next year, and the pressure to lower inventory levels continues to be high. As such, the Group maintains its prudent attitude. During this Trade Fair, the Group proactively enacted measures to manage expectations of the distributors, and guide their way to adjust their order mixes. "

"In the past two to three years, apparel products had grown faster than other product categories within the LI-NING brand product mix. However, we consider it necessary to change this situation as footwear products more strongly resonate the essence of sports and instill greater resilience to stabilizing business growth for the Group.

We have been adding momentum to our footwear business through innovative product designs, proficient application of the our technology platform, and promotion of 'product family' concepts. During the past two Trade Fairs, footwear products exhibited a recovery in growth as a result of our efforts, with both prices and order volumes returning to reasonable levels. We are pleased with these outcomes. We plan to continue to boost the percentage of sales contributed by the footwear products category in the future." Mr. Zhang continued.

Li Ning Company Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities.

Li Ning Company Limited


Must ReadView All

Pic: humphery / Shutterstock.com

Textiles | On 18th May 2021

China's textile sector shows strong performance in Q1 2021

China's textile industry showed strong performance in the first...

Pic: Shutterstock

Retail | On 18th May 2021

Retail stores in Ireland open after 4 months of lockdown

Over 280,000 employees in Ireland’s retail sector returned to work as ...

Pic: Shutterstock

Textiles | On 18th May 2021

Prime Content| Organic cotton fibre prices in India expected to rise: TexPro

The price of organic cotton fibre in India is expected to increase in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search