Interviews
Kids wear industry expected to touch Rs 80,000 crore by 2015
28 Nov '11
4 min read
The biggest retail markets are those in which fashion for adults is most developed, such as France, the UK and the US. Emerging global powerhouse markets like India and China hold promise for children's wear, because of the sheer size of the retail industry, as well as the growing number of wealthy people.
The market for girl's wear is far greater than boy's wear throughout the world. Boy's apparel tends to centre on basics. Girl's wear, however, thrives in all channels from specialty stores to department stores to discounters.
Brands such as Benetton, Pantaloon and Reebok have roped in popular characters like Pucca, Ben10 and Power Rangers to lure their 4-14 age-group customers.
The branded children's wear segment is presently worth Rs 4,000 to Rs 5,000 crore, it is growing at more than 25%,"added ASSOCHAM.
ASSOCHAM highlights increased media exposure, double-income parents and peer pressure as the reasons for children becoming more fashion and brand conscious. Moreover, kids are aware of branded goods and have started asking for exclusive products. Brands are also realising the potential of this market and are increasing their presence in this segment, it adds.
These brands are developing categories such as infant wear, kids' formal wear, kids' ethnic wear, swim wear and casual wear, along with a wide range of other merchandise for children, adds the report.
The market for girl's wear is far greater than boy's wear throughout the world. Boy's apparel tends to centre on basics. Girl's wear, however, thrives in all channels from specialty stores to department stores to discounters.
Brands such as Benetton, Pantaloon and Reebok have roped in popular characters like Pucca, Ben10 and Power Rangers to lure their 4-14 age-group customers.
The branded children's wear segment is presently worth Rs 4,000 to Rs 5,000 crore, it is growing at more than 25%,"added ASSOCHAM.
ASSOCHAM highlights increased media exposure, double-income parents and peer pressure as the reasons for children becoming more fashion and brand conscious. Moreover, kids are aware of branded goods and have started asking for exclusive products. Brands are also realising the potential of this market and are increasing their presence in this segment, it adds.
These brands are developing categories such as infant wear, kids' formal wear, kids' ethnic wear, swim wear and casual wear, along with a wide range of other merchandise for children, adds the report.
ASSOCHAM
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
